Top Ads on XOYO

XOYO Background Introduction:

Nightclub | EC2A 4AP | http://xoyo.co.uk/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

XOYO has been advertising and marketing on Facebook for many years. And XOYO has placed 41 of ads on the Facebook platform in the last month. In the past few years,XOYO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for XOYO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for XOYO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from XOYO.

BigSpy

1.XOYO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  XOYO  XOYO  XOYO
Page Categories  Live Music Venue  Live Music Venue  Live Music Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

XOYO Marketing Objectives Analysis: 

XOYO has been operating in Live Music Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. XOYO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.XOYO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Daft Punk collaborators Cassius play XOYO  Daft Punk collaborators Cassius play XOYO Paranoid London (Live), Simian Mobile Disco & Dusky 
Ad Copy Text  no setting  no setting  No-nonsense British duo Paranoid London play live in the Basement this Friday alongside Simian Mobil...
Link Description  Saturday, 06 April 2019 - London  Saturday, 06 April 2019 - London  N/A
Website Link  www.residentadvisor.net  www.residentadvisor.net  www.residentadvisor.net
CTA  LEARN_MORE  LEARN_MORE  BOOK_TRAVEL
Text Word Count 0  0  259
Like 0  0  20

XOYO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. XOYO Top 1 ads got 0 likes. XOYO uses a sentence with the finishing touch title: “Daft Punk collaborators Cassius play XOYO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. XOYO shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. XOYO should continue to optimize the ad content.

3.XOYO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-02-01-2020-04-28  2019-02-01-2020-04-28  2020-01-04-2020-01-08
Landing Page Link  https://www.residentadvisor.net/events/1206816  https://www.residentadvisor.net/events/1206816   https://www.residentadvisor.net/events/1352382

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by XOYO are successful.

XOYO Creative Analysis: 

XOYO placed a Image ad in 2019-02-01-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.XOYO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

XOYO has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.XOYO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-02-01-2020-04-28  2019-02-01-2020-04-28  2020-01-04-2020-01-08
During  453 days  453 days 5 days 
Like  0  0  20
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. XOYO ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 453 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for XOYO, helping XOYO to grasp the ad data more clearly.