Top Ads on XM

XM Background Introduction:

XM es un broker online de forex, acciones y metales preciosos licenciado globalmente, con clientes en más de 196 países en más de 30 idiomas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

XM has been advertising and marketing on Facebook for many years. And XM has placed 1212 of ads on the Facebook platform in the last month. In the past few years,XM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for XM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for XM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from XM.

BigSpy

1.XM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  XM  XM  XM
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

XM Marketing Objectives Analysis: 

XM has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. XM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.XM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  規制されているブローカーと取引しよう  Berdagang dengan broker terkawal เทรดกับโบรกเกอร์ที่มีการกำกับดูแล 
Ad Copy Text  -  Bagi semua pelanggan yang membuka akaun nyata pertama, XM menawarkan bonus dagangan $30 untuk menguj...  à¸ªà¸³à¸«à¸£à¸±à¸šà¸¥à¸¹à¸à¸„้าทุกทà¹...
Link Description  10年間の信頼関係を祝して  Meraikan 10 Tahun Kepercayaan  à¹€à¸‰à¸¥à¸´à¸¡à¸‰à¸¥à¸­à¸‡ 10 ปีของความไว้วางใจ
Website Link  www.xmtrading.com  www.xm.com  www.xm.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 225  135  721
Like 4269  18986  6

XM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. XM Top 1 ads got 4269 likes. XM uses a sentence with the finishing touch title: “規制されているブローカーと取引しよう”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. XM shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. XM should continue to optimize the ad content.

3.XM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-29-2020-06-20  2019-11-07-2020-06-20  2019-11-08-2020-06-20
Landing Page Link  https://www.xmtrading.com/gw.php?gid=29582  https://www.xm.com/gw.php?gid=144955   https://www.xm.com/gw.php?gid=144943&fbclid=IwAR1S1B7n5_67NheqhLz250jX3Iyit1vMs4t8eGj-K7NL96bRsfuvVQ-4Nw4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by XM are successful.

XM Creative Analysis: 

XM placed a Image ad in 2020-02-29-2020-06-20, and got 4269 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.XM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Vietnam,Japan...  United Arab Emirates,Malaysia,Egypt...  Thailand
Language  Japanese  Indonesian  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

XM has the best conversion in Brazil,Vietnam,Japan..., and can advertise more in Brazil,Vietnam,Japan... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.XM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-29-2020-06-20  2019-11-07-2020-06-20  2019-11-08-2020-06-20
During  113 days  227 days 226 days 
Like  4269  18986  6
Share  18  127  108
Comment  42  332  1

Advertising effectiveness is a direct manifestation of advertising. XM ‘s Top 1 ad received 4269 likes, 18 shares, 42 comments in just 113 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for XM, helping XM to grasp the ad data more clearly.