Top Ads on XM
XM Background Introduction:
XM es un broker online de forex, acciones y metales preciosos licenciado globalmente, con clientes en más de 196 países en más de 30 idiomas.
XM has been advertising and marketing on Facebook for many years. And XM has placed 1212 of ads on the Facebook platform in the last month. In the past few years,XM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for XM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for XM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from XM.
1.XM Top 3 Ads Basic Understanding
|Page Categories||Financial Service||Financial Service||Financial Service|
XM Marketing Objectives Analysis:
XM has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. XM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.XM Top 3 Ads Content Display
|Ad Headline||規制されているブローカーと取引しよう||Berdagang dengan broker terkawal||à¹à¸à¸£à¸à¸à¸±à¸à¹à¸à¸£à¸à¹à¸à¸à¸£à¹à¸à¸µà¹à¸¡à¸µà¸à¸²à¸£à¸à¸³à¸à¸±à¸à¸à¸¹à¹à¸¥|
|Ad Copy Text||-||Bagi semua pelanggan yang membuka akaun nyata pertama, XM menawarkan bonus dagangan $30 untuk menguj...||à¸ªà¸³à¸«à¸£à¸±à¸à¸¥à¸¹à¸à¸à¹à¸²à¸à¸¸à¸à¸à¹...|
|Link Description||10年間の信頼関係を祝して||Meraikan 10 Tahun Kepercayaan||à¹à¸à¸¥à¸´à¸¡à¸à¸¥à¸à¸ 10 à¸à¸µà¸à¸à¸à¸à¸§à¸²à¸¡à¹à¸§à¹à¸§à¸²à¸à¹à¸|
|Text Word Count||225||135||721|
XM Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. XM Top 1 ads got 4269 likes. XM uses a sentence with the finishing touch title: “規制されているブローカーと取引しよう”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. XM shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. XM should continue to optimize the ad content.
3.XM Top 3 Ads Creative Selection
|Landing Page Link||https://www.xmtrading.com/gw.php?gid=29582||https://www.xm.com/gw.php?gid=144955||https://www.xm.com/gw.php?gid=144943&fbclid=IwAR1S1B7n5_67NheqhLz250jX3Iyit1vMs4t8eGj-K7NL96bRsfuvVQ-4Nw4|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by XM are successful.
XM Creative Analysis:
XM placed a Image ad in 2020-02-29-2020-06-20, and got 4269 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.XM Top 3 Ads Audience Analysis:
|Country||Brazil,Vietnam,Japan...||United Arab Emirates,Malaysia,Egypt...||Thailand|
XM has the best conversion in Brazil,Vietnam,Japan..., and can advertise more in Brazil,Vietnam,Japan... in the future.
5.XM Top 3 Ads Performance Display
|During||113 days||227 days||226 days|
Advertising effectiveness is a direct manifestation of advertising. XM ‘s Top 1 ad received 4269 likes, 18 shares, 42 comments in just 113 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for XM, helping XM to grasp the ad data more clearly.