Top Ads on XING Campus

XING Campus Background Introduction:

Mit mehr als 750.000 Studenten ist XING Campus eine der größten Studenten-Communities im deutschsprachigen Raum. Hier findest du detaillierte Informationen zu Berufsbildern und mehr als 100.000 Jobs speziell für Einsteiger und Studenten.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

XING Campus has been advertising and marketing on Facebook for many years. And XING Campus has placed 68 of ads on the Facebook platform in the last month. In the past few years,XING Campus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for XING Campus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for XING Campus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from XING Campus.

BigSpy

1.XING Campus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  XING Campus  XING Campus  XING Campus
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

XING Campus Marketing Objectives Analysis: 

XING Campus has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. XING Campus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.XING Campus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Eignungstest: Für welche Berufe bist Du geeignet?   Eignungstest: Für welche Berufe bist Du geeignet? Eignungstest: Für welche Berufe bist Du geeignet? 
Ad Copy Text  ❓❓ Wie tickst Du ❓❓ Und für welche Berufe bist Du geeignet? Finde es heraus:  ❓❓ Wie tickst Du ❓❓ Und für welche Berufe bist Du geeignet? Finde es heraus:  ❓❓ Wie tickst Du ❓❓ Und für welche Berufe bist Du geeignet? Finde es heraus:
Link Description  Passender Beruf in nur 2 Minuten  Passender Beruf in nur 2 Minuten  Passender Beruf in nur 2 Minuten
Website Link  register-campus.xing.com  register-campus.xing.com  register-campus.xing.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 87  87  87
Like 71  24  23

XING Campus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. XING Campus Top 1 ads got 71 likes. XING Campus uses a sentence with the finishing touch title: “ Eignungstest: Für welche Berufe bist Du geeignet?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. XING Campus shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. XING Campus should continue to optimize the ad content.

3.XING Campus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-07-2020-06-20  2020-05-07-2020-06-16  2020-05-07-2020-06-15
Landing Page Link  https://register-campus.xing.com/orientierungstest5/?sc_cmp=psmabd8f6d8  https://register-campus.xing.com/orientierungstest5/   https://register-campus.xing.com/orientierungstest5/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by XING Campus are successful.

XING Campus Creative Analysis: 

XING Campus placed a Image ad in 2020-05-07-2020-06-20, and got 71 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.XING Campus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany,Austria,Poland...  Germany,Spain  Germany,Spain
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

XING Campus has the best conversion in Germany,Austria,Poland..., and can advertise more in Germany,Austria,Poland... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.XING Campus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-20  2020-05-07-2020-06-16  2020-05-07-2020-06-15
During  45 days  41 days 40 days 
Like  71  24  23
Share  26  4  4
Comment  26  16  15

Advertising effectiveness is a direct manifestation of advertising. XING Campus ‘s Top 1 ad received 71 likes, 26 shares, 26 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for XING Campus, helping XING Campus to grasp the ad data more clearly.