Top Ads on XCOM

XCOM Background Introduction:

ESRB Rating: TEEN to MATURE with Blood and Gore, Strong Language, Use of Tobacco, Violence. Welcome to the official Facebook page for XCOM.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

XCOM has been advertising and marketing on Facebook for many years. And XCOM has placed 52 of ads on the Facebook platform in the last month. In the past few years,XCOM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for XCOM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for XCOM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from XCOM.

BigSpy

1.XCOM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  XCOM  XCOM  XCOM
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

XCOM Marketing Objectives Analysis: 

XCOM has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. XCOM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.XCOM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  XCOM: Chimera Squad  XCOM: Chimera Squad 지금 스팀에서 만나보세요! 
Ad Copy Text  XCOM: Chimera Squad is Available Now on Steam!  XCOM: Chimera Squad is Available Now on Steam!  지금 스팀에서 XCOM: 키메라 스쿼드를 플레이하고 새로운 XCOM을 경험하세요!
Link Description  Only on Steam!  Only on Steam!  XCOM: 키메라 스쿼드
Website Link  www.xcom.com  www.xcom.com  xcom.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 46  46  99
Like 1  56  27

XCOM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. XCOM Top 1 ads got 1 likes. XCOM uses a sentence with the finishing touch title: “XCOM: Chimera Squad”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. XCOM shared 46 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. XCOM should continue to optimize the ad content.

3.XCOM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-02-2020-05-10  2020-04-29-2020-05-07  2020-05-01-2020-05-07
Landing Page Link  https://www.xcom.com/?utm_source=fb&utm_medium=cpm&utm_campaign=XCM-DIO-ACQ-INS-GBR_FB-TTA-GAG-NUA-FBK  https://www.xcom.com/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=cpm&utm_campaign=%7B%7Bcampaign.name%7D%7D   https://xcom.com/?utm_source=Facebook&utm_medium=dCPM&utm_campaign=XCM-XCCS-PRO-CON-KOR_LAUNCH(FB)

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by XCOM are successful.

XCOM Creative Analysis: 

XCOM placed a Video ad in 2020-05-02-2020-05-10, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.XCOM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  N/A
Language  English  English  Korean

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

XCOM has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.XCOM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-02-2020-05-10  2020-04-29-2020-05-07  2020-05-01-2020-05-07
During  9 days  9 days 7 days 
Like  1  56  27
Share  0  7  2
Comment  0  7  4

Advertising effectiveness is a direct manifestation of advertising. XCOM ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for XCOM, helping XCOM to grasp the ad data more clearly.