Top Ads on XCARET

XCARET Background Introduction:

Soy un santuario natural en la Riviera Maya, donde se mezcla la historia, la cultura y la naturaleza de México.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

XCARET has been advertising and marketing on Facebook for many years. And XCARET has placed 132 of ads on the Facebook platform in the last month. In the past few years,XCARET has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for XCARET on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for XCARET. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from XCARET.

BigSpy

1.XCARET Top 3 Ads Basic Understanding

   top1  top2  top3
Name  XCARET  XCARET  XCARET
Page Categories  Water Park  Water Park  Water Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

XCARET Marketing Objectives Analysis: 

XCARET has been operating in Water Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. XCARET best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.XCARET Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hot Summer Xcaret  XCARET XCARET 
Ad Copy Text  Compra ahora y viaja después con las promociones Hot Summer Xcaret. Aprovecha paquetes con 20% + $5...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  3365.xg4ken.com  3365.xg4ken.com  3365.xg4ken.com
CTA  BOOK_TRAVEL  GET_OFFER  BOOK_TRAVEL
Text Word Count 118  0  0
Like 16  0  0

XCARET Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. XCARET Top 1 ads got 16 likes. XCARET uses a sentence with the finishing touch title: “Hot Summer Xcaret”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. XCARET shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. XCARET should continue to optimize the ad content.

3.XCARET Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-22-2020-05-23  2020-03-27-2020-04-27  2020-04-01-2020-04-27
Landing Page Link  https://www.xcaret.com/es/promociones/hot-summer-xcaret/?utm_source=facebook&utm_medium=display&utm_content=co-xc-hot_summer_22-05-2020&utm_campaign=co-4-buy-sub-conversi%C3%B3n-es&utm_id=218548403&fbclid=IwAR1H4zcLKj9Sd2KU2uHaapZLTfL4P4CHXQENT14vqKzkqhI9rhww8oxD5BQ  https://www.xcaret.com/en/buy-my-ticket/?utm_source=facebook&utm_medium=display&utm_content=us-carrusel-xc-24-03-2020&utm_campaign=us-4-buy-sub-conversion-en&utm_id=215654988   https://www.xcaret.com:443/QuedateEnCasa?utm_source=facebook&utm_medium=display&utm_content=mx-ie-visitantes_rmkt-xc-27-03-2020&utm_campaign=mx-4-buy-sub-rmkt-visitantes-es&utm_id=215833759

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by XCARET are successful.

XCARET Creative Analysis: 

XCARET placed a Carousel ad in 2020-05-22-2020-05-23, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.XCARET Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Mexico,United States  United States,Mexico
Language  Norwegian  Somali  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

XCARET has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.XCARET Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-05-23  2020-03-27-2020-04-27  2020-04-01-2020-04-27
During  2 days  32 days 27 days 
Like  16  0  0
Share  6  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. XCARET ‘s Top 1 ad received 16 likes, 6 shares, 4 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for XCARET, helping XCARET to grasp the ad data more clearly.