Top Ads on Wyeth Nutrition

Wyeth Nutrition Background Introduction:

Our passion is premium-quality nutritional products that are scientifically-designed to meet the needs of toddlers and young children for a healthy and wholesome growing-up experience.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wyeth Nutrition has been advertising and marketing on Facebook for many years. And Wyeth Nutrition has placed 71 of ads on the Facebook platform in the last month. In the past few years,Wyeth Nutrition has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wyeth Nutrition on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wyeth Nutrition. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wyeth Nutrition.

BigSpy

1.Wyeth Nutrition Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wyeth Nutrition  Wyeth Nutrition  Wyeth Nutrition
Page Categories  Product/Service  Company  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wyeth Nutrition Marketing Objectives Analysis: 

Wyeth Nutrition has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wyeth Nutrition best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wyeth Nutrition Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Save Up to RM37 Now!  Wyeth Nutrition Philippines Grab it now! 
Ad Copy Text  For a limited time, purchase your favourite milk powder and get discount up to RM37 OFF! Psst .... ...  Call now for a P100 gift certificate! Moms, call now and get a free P100 gift certificate when you ...  Research shows that key nutrients like Sphingomyelin and DHA support brain connections by 10x faster...
Link Description  N/A  Call now for a P100 gift certificate! Moms, call now and get a free P100 gift certificate when you order at least P1000 in participating Wyeth Nutrition Products! Call and order now! 09610757621 09055141825  N/A
Website Link  www.facebook.com  www.facebook.com  www.wyethnutrition.com.my
CTA  LEARN_MORE    APPLY_NOW
Text Word Count 207  209  278
Like 84  87  1759

Wyeth Nutrition Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wyeth Nutrition Top 1 ads got 84 likes. Wyeth Nutrition uses a sentence with the finishing touch title: “Save Up to RM37 Now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wyeth Nutrition shared 207 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wyeth Nutrition should continue to optimize the ad content.

3.Wyeth Nutrition Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-11-2020-06-19  2020-06-11-2020-06-18  2020-05-17-2020-06-15
Landing Page Link  https://www.facebook.com/231327086535/posts/10157096946111536/  https://www.facebook.com/wyethnutritionph/photos/p.1796060743868571/1796060743868571/?type=3   https://www.wyethnutrition.com.my/en/products/free-samples?utm_campaign=wyeth_s26&utm_source=facebook&utm_medium=paidsocial&utm_content=pplv_freesamples&utm_term=gold&fbclid=IwAR3eDjpyo3WvpTmevWmtj06SlajG01IxCO0LM8vKrwvUHninsWwiHM_I9tk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wyeth Nutrition are successful.

Wyeth Nutrition Creative Analysis: 

Wyeth Nutrition placed a Image ad in 2020-06-11-2020-06-19, and got 84 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wyeth Nutrition Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Philippines  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wyeth Nutrition has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wyeth Nutrition Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-11-2020-06-18  2020-05-17-2020-06-15
During  9 days  8 days 30 days 
Like  84  87  1759
Share  5  2  109
Comment  4  1  144

Advertising effectiveness is a direct manifestation of advertising. Wyeth Nutrition ‘s Top 1 ad received 84 likes, 5 shares, 4 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wyeth Nutrition, helping Wyeth Nutrition to grasp the ad data more clearly.