Top Ads on WorldRemit

WorldRemit Background Introduction:

Hi, we're WorldRemit: the online money transfer service making it easy for you to send money home. Questions? We're awake 24/7 and here to help.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WorldRemit has been advertising and marketing on Facebook for many years. And WorldRemit has placed 506 of ads on the Facebook platform in the last month. In the past few years,WorldRemit has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WorldRemit on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WorldRemit. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WorldRemit.

BigSpy

1.WorldRemit Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WorldRemit  WorldRemit  WorldRemit
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WorldRemit Marketing Objectives Analysis: 

WorldRemit has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WorldRemit best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WorldRemit Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Send money to the Philippines  WorldRemit WorldRemit 
Ad Copy Text  Need to send money to the Philippines? Join the 4 million people already using WorldRemit to send ...  Sit back, relax and send money to Mexico without leaving the sofa  Send money to those you love in Rwanda with our partners, MTN Mobile Money.
Link Description  with WorldRemit  N/A  N/A
Website Link  www.worldremit.com  www.worldremit.com  www.worldremit.com
CTA  LEARN_MORE    
Text Word Count 123  66  75
Like 12  21  104

WorldRemit Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WorldRemit Top 1 ads got 12 likes. WorldRemit uses a sentence with the finishing touch title: “Send money to the Philippines ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WorldRemit shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WorldRemit should continue to optimize the ad content.

3.WorldRemit Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-17-2020-06-19  2020-06-04-2020-06-18  2020-05-11-2020-06-18
Landing Page Link  https://www.worldremit.com/en/philippines?utm_medium=display&utm_source=facebook&utm_campaign=EXPAT_PHILIPPINES_FEED_V4&utm_term=EXPAT_USPH_EN&utm_content=V3&utm_id=5db81a8620975d34ab151142&fbclid=IwAR2P9W5VNwftB_Lz5fTMSDAWhMuSDongsBmP9ondQKGsiM9V1QXKLA-nbww  https://www.worldremit.com/en/mexico?utm_medium=social&utm_source=facebook&utm_campaign=EXPAT_MEXICO&utm_term=EXPAT_XXMX_EN&utm_content=RTC_EASE_CAROUSEL_WEB_MX&utm_id=5ed96d30d7dc58515918df58&fbclid=IwAR2UuDO8wcCNRPLh4GUP8NULkeV1xU5LyqWgCJyjx7sF8dBcM5L8Lu-u5so   https://www.worldremit.com/en/rwanda?utm_medium=social&utm_source=facebook&utm_campaign=EXPAT_RWANDA&utm_term=EXPAT_XXRW_EN&utm_content=RTC_MOBILE_MONEY_CAROUSEL_WEB_CS&utm_id=5eb971549e732e64935b3158&fbclid=IwAR3sdBw1iES_iBKHYc7y8RTGPWDhtmiAnY21PdRNxXfwsaaOrxXLKoklaG4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WorldRemit are successful.

WorldRemit Creative Analysis: 

WorldRemit placed a Video ad in 2020-06-17-2020-06-19, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WorldRemit Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WorldRemit has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WorldRemit Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-04-2020-06-18  2020-05-11-2020-06-18
During  3 days  15 days 39 days 
Like  12  21  104
Share  1  0  16
Comment  5  0  3

Advertising effectiveness is a direct manifestation of advertising. WorldRemit ‘s Top 1 ad received 12 likes, 1 shares, 5 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WorldRemit, helping WorldRemit to grasp the ad data more clearly.