Top Ads on World Transformation Movement

World Transformation Movement Background Introduction:

The World Transformation Movement (WTM) is a global, not-for-profit dedicated to transforming the world through bringing psychologically relieving biological understanding to the underlying problem in all human affairs of the human condition.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

World Transformation Movement has been advertising and marketing on Facebook for many years. And World Transformation Movement has placed 103 of ads on the Facebook platform in the last month. In the past few years,World Transformation Movement has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for World Transformation Movement on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Transformation Movement. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Transformation Movement.


1.World Transformation Movement Top 3 Ads Basic Understanding

   top1  top2  top3
Name  World Transformation Movement  World Transformation Movement  World Transformation Movement
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

World Transformation Movement Marketing Objectives Analysis: 

World Transformation Movement has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Transformation Movement best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.World Transformation Movement Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text  “MOST IMPORTANT INTERVIEW OF ALL TIME” – the human condition explained, humans rehabilitated a...  Our world IS in crisis—politics, endless conflict, environment, mental health—BUT WE HAVE THE SO...  “MOST IMPORTANT INTERVIEW OF ALL TIME” – the human condition explained, humans rehabilitated a...
Link Description  World Transformation Movement  N/A  N/A
Website Link
Text Word Count 134  550  392
Like 1021  881  129

World Transformation Movement Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. World Transformation Movement Top 1 ads got 1021 likes. World Transformation Movement uses a sentence with the finishing touch title: “A MUST, MUST, MUST WATCH!!!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. World Transformation Movement shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Transformation Movement should continue to optimize the ad content.

3.World Transformation Movement Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-01-2020-06-17  2020-03-03-2020-06-14  2020-06-04-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Transformation Movement are successful.

World Transformation Movement Creative Analysis: 

World Transformation Movement placed a Image ad in 2020-06-01-2020-06-17, and got 1021 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.World Transformation Movement Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  N/A  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

World Transformation Movement has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.World Transformation Movement Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-17  2020-03-03-2020-06-14  2020-06-04-2020-06-13
During  17 days  104 days 10 days 
Like  1021  881  129
Share  896  568  106
Comment  283  170  20

Advertising effectiveness is a direct manifestation of advertising. World Transformation Movement ‘s Top 1 ad received 1021 likes, 896 shares, 283 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Transformation Movement, helping World Transformation Movement to grasp the ad data more clearly.