Top Ads on World Food Programme

World Food Programme Background Introduction:

WFP is the leading humanitarian organization fighting hunger worldwide, delivering food assistance in emergencies & working with communities to improve nutrition & build resilience. On average we assist 80 million people in around 80 countries each year.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

World Food Programme has been advertising and marketing on Facebook for many years. And World Food Programme has placed 397 of ads on the Facebook platform in the last month. In the past few years,World Food Programme has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for World Food Programme on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Food Programme. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Food Programme.

BigSpy

1.World Food Programme Top 3 Ads Basic Understanding

   top1  top2  top3
Name  World Food Programme  World Food Programme  World Food Programme
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

World Food Programme Marketing Objectives Analysis: 

World Food Programme has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Food Programme best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.World Food Programme Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Send life-saving food  Send life-saving food Send life-saving food 
Ad Copy Text  This World Hunger Day, Coronavirus is pushing families to the edge of survival. Will you help them?  Today is World Hunger Day — and this year it's different...  Coronavirus has put the world on the brink of a hunger pandemic. Act now to help prevent famine.
Link Description  The UN World Food Programme offers a lifeline  The UN World Food Programme offers a lifeline  Hungry children cannot wait...
Website Link  donatenow.wfp.org  donatenow.wfp.org  donatenow.wfp.org
CTA  DONATE_NOW  DONATE_NOW  DONATE_NOW
Text Word Count 99  61  96
Like 4514  4502  50

World Food Programme Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. World Food Programme Top 1 ads got 4514 likes. World Food Programme uses a sentence with the finishing touch title: “Send life-saving food”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. World Food Programme shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Food Programme should continue to optimize the ad content.

3.World Food Programme Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-27-2020-06-10  2020-05-27-2020-06-10  2020-04-30-2020-06-09
Landing Page Link  https://donatenow.wfp.org/meal/~my-donation?utm_source=facebook&utm_medium=cpm&utm_campaign=23844857455140086  https://donatenow.wfp.org/meal/~my-donation?utm_source=facebook&utm_medium=cpm&utm_campaign=23844857455140086   https://donatenow.wfp.org/help-prevent-famine/~my-donation?utm_source=facebook&utm_medium=cpm&utm_campaign=23844618544050086

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Food Programme are successful.

World Food Programme Creative Analysis: 

World Food Programme placed a Video ad in 2020-05-27-2020-06-10, and got 4514 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.World Food Programme Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Bangladesh,Slovenia...  Morocco,Israel,Egypt...  Iraq,Puerto Rico,Iceland...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

World Food Programme has the best conversion in Morocco,Bangladesh,Slovenia..., and can advertise more in Morocco,Bangladesh,Slovenia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.World Food Programme Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-10  2020-05-27-2020-06-10  2020-04-30-2020-06-09
During  15 days  15 days 41 days 
Like  4514  4502  50
Share  940  935  17
Comment  176  176  10

Advertising effectiveness is a direct manifestation of advertising. World Food Programme ‘s Top 1 ad received 4514 likes, 940 shares, 176 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Food Programme, helping World Food Programme to grasp the ad data more clearly.