Top Ads on World Above

World Above Background Introduction:

Merge and evolve your dragons! Welcome to World Above! Play dragon games and solve magic puzzles!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

World Above has been advertising and marketing on Facebook for many years. And World Above has placed 54 of ads on the Facebook platform in the last month. In the past few years,World Above has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for World Above on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Above. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Above.

BigSpy

1.World Above Top 3 Ads Basic Understanding

   top1  top2  top3
Name  World Above  World Above  World Above
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

World Above Marketing Objectives Analysis: 

World Above has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Above best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.World Above Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Play now  Play now Play now  
Ad Copy Text  Merge new breeds of dragons, solve magic puzzles World Above awaits!  Merge new breeds of dragons, solve magic puzzles World Above awaits!  Merge new breeds of dragons, solve magic puzzles World Above awaits!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 69  69  69
Like 15  4  7

World Above Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. World Above Top 1 ads got 15 likes. World Above uses a sentence with the finishing touch title: “Play now ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. World Above shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Above should continue to optimize the ad content.

3.World Above Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-20  2020-06-15-2020-06-20  2020-06-15-2020-06-17
Landing Page Link  http://play.google.com/store/apps/details?id=com.my.world.above  http://play.google.com/store/apps/details?id=com.my.world.above   http://play.google.com/store/apps/details?id=com.my.world.above

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Above are successful.

World Above Creative Analysis: 

World Above placed a Video ad in 2020-06-15-2020-06-20, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.World Above Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Peru,Lithuania  Thailand
Language  Filipino  Filipino  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

World Above has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.World Above Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-15-2020-06-20  2020-06-15-2020-06-17
During  6 days  6 days 3 days 
Like  15  4  7
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. World Above ‘s Top 1 ad received 15 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Above, helping World Above to grasp the ad data more clearly.