Top Ads on World Surf League
World Surf League Background Introduction:
Official Facebook page of the WSL Instagram: instagram.com/wsl Twitter: twitter.com/wsl Snapchat: worldsurfleague
World Surf League has been advertising and marketing on Facebook for many years. And World Surf League has placed 166 of ads on the Facebook platform in the last month. In the past few years,World Surf League has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for World Surf League on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Surf League. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Surf League.
1.World Surf League Top 3 Ads Basic Understanding
|Name||World Surf League||World Surf League||World Surf League|
|Page Categories||Sports League||Sports League||Sports League|
World Surf League Marketing Objectives Analysis:
World Surf League has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Surf League best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.World Surf League Top 3 Ads Content Display
|Ad Headline||Watch Momentum II Now||Watch Lawn Patrol Now||Watch Lawn Patrol Now|
|Ad Copy Text||“Ground-breaking head-banging surf revolution, Take 2.”||Tour Kai Lenny's Maui home and Formula 1-inspired surfboards on Lawn Patrol.||Tour Kai Lenny's Maui home and Formula 1-inspired surfboards on Lawn Patrol.|
|Text Word Count||60||76||76|
World Surf League Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. World Surf League Top 1 ads got 1350 likes. World Surf League uses a sentence with the finishing touch title: “Watch Momentum II Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. World Surf League shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Surf League should continue to optimize the ad content.
3.World Surf League Top 3 Ads Creative Selection
|Landing Page Link||https://www.worldsurfleague.com/posts/451484/the-collection-momentum-ii?playlistId=451205||https://www.worldsurfleague.com/posts/451377/20200426_lawn_patrol_ep3?utm_source=hmi-fb&utm_medium=fb&utm_content=6182403774012||https://www.worldsurfleague.com/posts/451377/20200426_lawn_patrol_ep3|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Surf League are successful.
World Surf League Creative Analysis:
World Surf League placed a Video ad in 2020-05-01-2020-05-03, and got 1350 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.World Surf League Top 3 Ads Audience Analysis:
World Surf League has the best conversion in Canada, and can advertise more in Canada in the future.
5.World Surf League Top 3 Ads Performance Display
|During||3 days||4 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. World Surf League ‘s Top 1 ad received 1350 likes, 134 shares, 27 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Surf League, helping World Surf League to grasp the ad data more clearly.