Top Ads on World Surf League

World Surf League Background Introduction:

Official Facebook page of the WSL Instagram: instagram.com/wsl Twitter: twitter.com/wsl Snapchat: worldsurfleague

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

World Surf League has been advertising and marketing on Facebook for many years. And World Surf League has placed 166 of ads on the Facebook platform in the last month. In the past few years,World Surf League has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for World Surf League on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Surf League. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Surf League.

BigSpy

1.World Surf League Top 3 Ads Basic Understanding

   top1  top2  top3
Name  World Surf League  World Surf League  World Surf League
Page Categories  Sports League  Sports League  Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

World Surf League Marketing Objectives Analysis: 

World Surf League has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Surf League best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.World Surf League Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Watch Momentum II Now  Watch Lawn Patrol Now Watch Lawn Patrol Now 
Ad Copy Text  “Ground-breaking head-banging surf revolution, Take 2.”  Tour Kai Lenny's Maui home and Formula 1-inspired surfboards on Lawn Patrol.  Tour Kai Lenny's Maui home and Formula 1-inspired surfboards on Lawn Patrol.
Link Description  N/A  N/A  N/A
Website Link  www.worldsurfleague.com  www.worldsurfleague.com  www.worldsurfleague.com
CTA  WATCH_MORE  WATCH_MORE  WATCH_MORE
Text Word Count 60  76  76
Like 1350  1658  615

World Surf League Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. World Surf League Top 1 ads got 1350 likes. World Surf League uses a sentence with the finishing touch title: “Watch Momentum II Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. World Surf League shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Surf League should continue to optimize the ad content.

3.World Surf League Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-01-2020-05-03  2020-04-28-2020-05-01  2020-04-28-2020-05-01
Landing Page Link  https://www.worldsurfleague.com/posts/451484/the-collection-momentum-ii?playlistId=451205  https://www.worldsurfleague.com/posts/451377/20200426_lawn_patrol_ep3?utm_source=hmi-fb&utm_medium=fb&utm_content=6182403774012   https://www.worldsurfleague.com/posts/451377/20200426_lawn_patrol_ep3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Surf League are successful.

World Surf League Creative Analysis: 

World Surf League placed a Video ad in 2020-05-01-2020-05-03, and got 1350 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.World Surf League Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

World Surf League has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.World Surf League Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-01-2020-05-03  2020-04-28-2020-05-01  2020-04-28-2020-05-01
During  3 days  4 days 4 days 
Like  1350  1658  615
Share  134  71  64
Comment  27  76  47

Advertising effectiveness is a direct manifestation of advertising. World Surf League ‘s Top 1 ad received 1350 likes, 134 shares, 27 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Surf League, helping World Surf League to grasp the ad data more clearly.