Top Ads on World Health Organization (Eastern Mediterranean Regional Office)

World Health Organization (Eastern Mediterranean Regional Office) Background Introduction:

WHO is the directing and coordinating authority for health within the United Nations system.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

World Health Organization (Eastern Mediterranean Regional Office) has been advertising and marketing on Facebook for many years. And World Health Organization (Eastern Mediterranean Regional Office) has placed 40 of ads on the Facebook platform in the last month. In the past few years,World Health Organization (Eastern Mediterranean Regional Office) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for World Health Organization (Eastern Mediterranean Regional Office) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Health Organization (Eastern Mediterranean Regional Office). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Health Organization (Eastern Mediterranean Regional Office).

BigSpy

1.World Health Organization (Eastern Mediterranean Regional Office) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  World Health Organization (Eastern Mediterranean Regional Office)  World Health Organization (Eastern Mediterranean Regional Office)  World Health Organization (Eastern Mediterranean Regional Office)
Page Categories  Organization  Organization  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

World Health Organization (Eastern Mediterranean Regional Office) Marketing Objectives Analysis: 

World Health Organization (Eastern Mediterranean Regional Office) has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Health Organization (Eastern Mediterranean Regional Office) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.World Health Organization (Eastern Mediterranean Regional Office) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from World Health Organization (Eastern Mediterranean Regional Office)'s post  World Health Organization (Eastern Mediterranean Regional Office) صور من منشور ‏‎World Health Organization (Eastern Mediterranean Regional Office)‎‏ 
Ad Copy Text  Learn how to wear a fabric mask safely to protect yourself and others from COVID-19. Remember that ...  -  -
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 274  521  362
Like 4347  3610  2455

World Health Organization (Eastern Mediterranean Regional Office) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. World Health Organization (Eastern Mediterranean Regional Office) Top 1 ads got 4347 likes. World Health Organization (Eastern Mediterranean Regional Office) uses a sentence with the finishing touch title: “Photos from World Health Organization (Eastern Mediterranean Regional Office)'s post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. World Health Organization (Eastern Mediterranean Regional Office) shared 274 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Health Organization (Eastern Mediterranean Regional Office) should continue to optimize the ad content.

3.World Health Organization (Eastern Mediterranean Regional Office) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-05-2020-06-17  2020-06-02-2020-06-16  2020-06-07-2020-06-16
Landing Page Link  https://www.facebook.com/167670323281794/posts/2983342845047847/  https://www.facebook.com/WHOEMRO/videos/263236028125437/   https://www.facebook.com/WHOEMRO/?refid=28&_ft_=adid.23845317091430312:qid.6838661021609538437:mf_story_key.3653615779220593084:is_sponsored.1:ei.AI@AQICr29_DSRGBn8o-dEaRtGSCiipoQ6VQK0aJuo-aHnIeRWf9T0pfCtI6BRg2V9yn02sQ2KlOov2prZxgLagiY1f:top_level_post_id.2986927938022671:content_owner_id_new.167670323281794:page_id.167670323281794:src.22:photo_attachments_list.%5B2986927598022705,2986927741356024%5D:photo_id.2986927598022705:story_location.5:story_attachment_style.album:view_time.1592249455:filter.h_nor:tds_flgs.3:actrs.167670323281794:page_insights.%7B%22167670323281794%22:%7B%22page_id%22:167670323281794,%22page_id_type%22:%22page%22,%22actor_id%22:167670323281794,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591563488,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2986927938022671%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:167670323281794,%22page_id%22:167670323281794,%22post_id%22:2986927938022671,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Health Organization (Eastern Mediterranean Regional Office) are successful.

World Health Organization (Eastern Mediterranean Regional Office) Creative Analysis: 

World Health Organization (Eastern Mediterranean Regional Office) placed a Carousel ad in 2020-06-05-2020-06-17, and got 4347 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.World Health Organization (Eastern Mediterranean Regional Office) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Pakistan,Morocco...  Tunisia,Egypt  Tunisia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

World Health Organization (Eastern Mediterranean Regional Office) has the best conversion in Tunisia,Pakistan,Morocco..., and can advertise more in Tunisia,Pakistan,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.World Health Organization (Eastern Mediterranean Regional Office) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-17  2020-06-02-2020-06-16  2020-06-07-2020-06-16
During  13 days  15 days 10 days 
Like  4347  3610  2455
Share  492  1201  441
Comment  78  106  63

Advertising effectiveness is a direct manifestation of advertising. World Health Organization (Eastern Mediterranean Regional Office) ‘s Top 1 ad received 4347 likes, 492 shares, 78 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Health Organization (Eastern Mediterranean Regional Office), helping World Health Organization (Eastern Mediterranean Regional Office) to grasp the ad data more clearly.