Top Ads on World Golf Tour

World Golf Tour Background Introduction:

Play the #1 free golf game on the web and experience famous golf courses like Pebble Beach, Pinehurst, St Andrews and Valhalla. http://www.wgt.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

World Golf Tour has been advertising and marketing on Facebook for many years. And World Golf Tour has placed 64 of ads on the Facebook platform in the last month. In the past few years,World Golf Tour has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for World Golf Tour on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Golf Tour. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Golf Tour.

BigSpy

1.World Golf Tour Top 3 Ads Basic Understanding

   top1  top2  top3
Name  World Golf Tour  World Golf Tour  World Golf Tour
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

World Golf Tour Marketing Objectives Analysis: 

World Golf Tour has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Golf Tour best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.World Golf Tour Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #1 Free Realistic Golf Game  The #1 Free Realistic Golf Game The #1 Free Realistic Golf Game 
Ad Copy Text  Experience famous golf courses from around the world, all free to play wherever you are. ⛳  WGT Golf is now available on Windows & MacOS. Experience world famous golf courses such as Pebble Be...  Play WGT Golf free on Windows & MacOS. Experience world famous golf courses such as Pebble Beach, Wo...
Link Description  Join 15 Million + players around the world. Play solo, head-to-head, tournaments and more!  Practice solo, compete head-to-head or play in tournaments  Practice solo, compete head-to-head or play in tournaments
Website Link  www.wgt.com  m.wgt.com  m.wgt.com
CTA  SIGN_UP  PLAY_GAME  PLAY_GAME
Text Word Count 92  191  184
Like 982  31  31

World Golf Tour Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. World Golf Tour Top 1 ads got 982 likes. World Golf Tour uses a sentence with the finishing touch title: “#1 Free Realistic Golf Game”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. World Golf Tour shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Golf Tour should continue to optimize the ad content.

3.World Golf Tour Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-02-10-2020-06-20  2020-06-01-2020-06-18  2020-06-01-2020-06-18
Landing Page Link  https://www.wgt.com/signup.aspx?by=gamer  https://m.wgt.com/?utm_source=facebook&utm_medium=paid_ads&utm_campaign=fbwebreg   https://m.wgt.com/?utm_source=facebook&utm_medium=paid_ads&utm_campaign=fbwebreg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Golf Tour are successful.

World Golf Tour Creative Analysis: 

World Golf Tour placed a Image ad in 2020-02-10-2020-06-20, and got 982 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.World Golf Tour Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

World Golf Tour has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.World Golf Tour Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-10-2020-06-20  2020-06-01-2020-06-18  2020-06-01-2020-06-18
During  132 days  18 days 18 days 
Like  982  31  31
Share  73  1  3
Comment  122  1  4

Advertising effectiveness is a direct manifestation of advertising. World Golf Tour ‘s Top 1 ad received 982 likes, 73 shares, 122 comments in just 132 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Golf Tour, helping World Golf Tour to grasp the ad data more clearly.