Top Ads on World Bicycle Relief

World Bicycle Relief Background Introduction:

Mobilizing people through The Power of Bicycles.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

World Bicycle Relief has been advertising and marketing on Facebook for many years. And World Bicycle Relief has placed 43 of ads on the Facebook platform in the last month. In the past few years,World Bicycle Relief has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for World Bicycle Relief on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Bicycle Relief. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Bicycle Relief.


1.World Bicycle Relief Top 3 Ads Basic Understanding

   top1  top2  top3
Name  World Bicycle Relief  World Bicycle Relief  World Bicycle Relief
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

World Bicycle Relief Marketing Objectives Analysis: 

World Bicycle Relief has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Bicycle Relief best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.World Bicycle Relief Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  John Benenate  John Benenate Timeline Photos 
Ad Copy Text  World Bicycle Relief mobilizes people through The Power of Bicycles. Subscribe now to learn more abo...  World Bicycle Relief mobilizes people through The Power of Bicycles. Subscribe now to learn more abo...  Our program partners urgently need 2,500 bicycles to mobilize rural frontline health workers during ...
Link Description  N/A  N/A  Our program partners urgently need 2,500 bicycles to mobilize rural frontline health workers during this pandemic, and we need your help. These health workers are often the only reliable medical providers for families in need, traveling long distances to provide information, prevention and treatment. . Please make an emergency donation if you can:
Website Link
Text Word Count 141  141  373
Like 365  223  381

World Bicycle Relief Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. World Bicycle Relief Top 1 ads got 365 likes. World Bicycle Relief uses a sentence with the finishing touch title: “John Benenate”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. World Bicycle Relief shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Bicycle Relief should continue to optimize the ad content.

3.World Bicycle Relief Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-07-2020-06-02  2020-05-10-2020-05-22  2020-03-30-2020-05-21
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:160264363992500,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587652555,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3174935475858692%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:160264363992500,%22page_id%22:160264363992500,%22post_id%22:3174935475858692,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Bicycle Relief are successful.

World Bicycle Relief Creative Analysis: 

World Bicycle Relief placed a Image ad in 2020-05-07-2020-06-02, and got 365 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.World Bicycle Relief Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  German  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

World Bicycle Relief has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.World Bicycle Relief Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-02  2020-05-10-2020-05-22  2020-03-30-2020-05-21
During  27 days  13 days 53 days 
Like  365  223  381
Share  0  0  132
Comment  0  0  14

Advertising effectiveness is a direct manifestation of advertising. World Bicycle Relief ‘s Top 1 ad received 365 likes, 0 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Bicycle Relief, helping World Bicycle Relief to grasp the ad data more clearly.