Top Ads on World Bank

World Bank Background Introduction:

Fighting poverty with passion and professionalism for lasting results. http://www.worldbank.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

World Bank has been advertising and marketing on Facebook for many years. And World Bank has placed 343 of ads on the Facebook platform in the last month. In the past few years,World Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for World Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for World Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from World Bank.

BigSpy

1.World Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  World Bank  World Bank  World Bank
Page Categories  Organization  Organization  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

World Bank Marketing Objectives Analysis: 

World Bank has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. World Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.World Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور اليوميات  A conversation with Boutheina Guermazi, our Director of Digital Development How Can African Countries Create the Fiscal Space to Address the Covid-19 Induced Economic Crisis? 
Ad Copy Text  A micro-grant program is #ChangingLives for Georgian women and their businesses: http://wrld.bg/bbyV...  The internet has been vital in connecting us to friends, family, work and school during #COVID19, bu...  Africa’s financing gap to fight the #COVID19 pandemic is estimated at $100B. How can African count...
Link Description  A micro-grant program is #ChangingLives for Georgian women and their businesses: http://wrld.bg/bbyV50zTImi  The internet has been vital in connecting us to friends, family, work and school during #COVID19, but the poorest countries and people are being left behind. What can we do to support digital inclusion? Our @BoutheinaGuerm1, Director of Digital Development, shares some ideas.  N/A
Website Link  wrld.bg  live.worldbank.org  www.facebook.com
CTA    WATCH_MORE  
Text Word Count 107  195  283
Like 2302  1521  916

World Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. World Bank Top 1 ads got 2302 likes. World Bank uses a sentence with the finishing touch title: “صور اليوميات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. World Bank shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. World Bank should continue to optimize the ad content.

3.World Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-15-2020-06-18  2020-06-10-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://www.worldbank.org/en/news/feature/2019/03/04/empowering-entrepreneurs---three-georgian-women-share-their-stories?cid=ECR_FB_worldbank_EN_EXT_ChangingLives  https://live.worldbank.org/coronavirus-live-series-bridging-digital-divide?cid=ecr_fb_worldbank_en_EXTP   https://www.facebook.com/WorldBankAfrica/videos/1420629708122377/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by World Bank are successful.

World Bank Creative Analysis: 

World Bank placed a Image ad in 2020-05-15-2020-06-18, and got 2302 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.World Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sri Lanka,Somalia  Bangladesh,Sri Lanka  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

World Bank has the best conversion in Sri Lanka,Somalia, and can advertise more in Sri Lanka,Somalia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.World Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-18  2020-06-10-2020-06-18  2020-06-16-2020-06-18
During  35 days  9 days 3 days 
Like  2302  1521  916
Share  340  93  46
Comment  99  133  64

Advertising effectiveness is a direct manifestation of advertising. World Bank ‘s Top 1 ad received 2302 likes, 340 shares, 99 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for World Bank, helping World Bank to grasp the ad data more clearly.