Top Ads on Workplace by Facebook

Workplace by Facebook Background Introduction:

Official page for Workplace by Facebook. Used by companies to work together and get more done.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Workplace by Facebook has been advertising and marketing on Facebook for many years. And Workplace by Facebook has placed 2081 of ads on the Facebook platform in the last month. In the past few years,Workplace by Facebook has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Workplace by Facebook on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Workplace by Facebook. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Workplace by Facebook.

BigSpy

1.Workplace by Facebook Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Workplace by Facebook  Workplace by Facebook  Workplace by Facebook
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Workplace by Facebook Marketing Objectives Analysis: 

Workplace by Facebook has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Workplace by Facebook best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Workplace by Facebook Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start your free trial  Try Workplace from Facebook today Sign up for free today. 
Ad Copy Text  Workplace from Facebook offers seamless remote collaboration. And it integrates with the tools your ...  Relevant company information. Less noise. Stay up to date when working from home with your own perso...  Be apart together with Workplace from Facebook. Swap messages, send files and start chats even when ...
Link Description  N/A  N/A  N/A
Website Link  work.facebook.com  work.facebook.com  work.facebook.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 125  118  118
Like 4553  207  207

Workplace by Facebook Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Workplace by Facebook Top 1 ads got 4553 likes. Workplace by Facebook uses a sentence with the finishing touch title: “Start your free trial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Workplace by Facebook shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Workplace by Facebook should continue to optimize the ad content.

3.Workplace by Facebook Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-28-2020-06-19  2020-04-29-2020-06-18  2020-04-06-2020-06-18
Landing Page Link  https://work.facebook.com/company_creation/invite?use_case=remote_work&ref=AVsmbKtkhrqYYaHiRcG5ELRnwMp8FVHr7i6jo4gVflqP31jRRdJd9j55YjqwrH5icU8K-I7HIJewLYkL4mCLtzrr7drE_FHBHZV2V4fLGKVU2Ut0Qyg4mzM4hhcuNPZdWIu25_KvqezbrPhVCSJHYYtEi86WFNt8ylAr0yAfr_4enU4qzpOkOFqqsjlLeDbCJd368bK6ixkRaVe7oeGoQgl-IyLKNJ2frzqAMwUoLHBCrTJrAFPfe556q3E14BfkANoeYksGOlBoDQFIEgzIfYVPsmhtSm9NUgv49tc59QMBZct3xs-YvlVtsY8PlqkyVp16MY0vTM3X7R4NzV6Y8MmF1HRad_5641a9IjvSyuNOHpcfTmHBWg4e1ah4ejeIvBj-mxO9YgB1y0sKjLzEcETVS4jlxDxOmwRpfK1HrH8ytmgYu6uUUDnpsu40VCBr_pa3WwLExiNSAvhIwPTInfyf7ZuMLmoBdkSV66eshLuLGfkYg_C2yjUFNiQjNHCJCOYPO-dkdd8CARUX4WE-kFrj1DwIUs3fl1Dh01oLrCIw5ldYkfEb49bFt3IWmMvyi0N20iwKjLcKytEeXMWfjPxF  https://work.facebook.com/company_creation/invite?use_case=remote_work&ref=AVvOqmGLMOdDH9bo6qj33ESsDEXyQ92KRHrQmMHAWj6LSoZpquMohyi0tcCyo2B-fWqeKPlGN-mChjtA-mHTnEVLJs9KU-MW0EperzGOW3_IPwvmVU_7s7IYpSlGGrE_d5VL-pExP8_REH9Y4le8n-uLGIn5kANbJbQkTHgWw7NZDsadBwdzm9C-_0OKBYp3Ea4lcjVNNgcvCTCO3YifJvU6K94LOY8bHMjtF7AlVWm5SAcM2dWfFWrMAPuyLh_ve0Z9ETgRXAkB6HJhXE9lRzN8xKQZTKop-3Fkr3qBedIKWrdCDVMGbwPssPX5RZNzya65MvjysQGTfnObEq7eRqdZHdZohKzjap-zwtXcOAKEqsTUO29i0aHOA8cuIAOPJQczG-1VT7s4WJQB9JT1X-uuux9LAmIkql84GnRu1hWnsV7rkwUBATnBJR8TOMBBKNfutGrpErTfMiap2Y6-SYXDKylO-A16JM9WqE9ytT7nwcF1Z3EHlSFTjvB08b8wFheclQs39VaAMiaBb9yhEU4Tw_XXsSLpG0gSXiXTXSggP6kRTabuNycb9vIqPvHi8FtuTI2x31NGnfwMte9sXMDg   https://work.facebook.com/company_creation/invite?use_case=remote_work&ref=AVvOqmGLMOdDH9bo6qj33ESsDEXyQ92KRHrQmMHAWj6LSoZpquMohyi0tcCyo2B-fWqeKPlGN-mChjtA-mHTnEVLJs9KU-MW0EperzGOW3_IPwvmVU_7s7IYpSlGGrE_d5VL-pExP8_REH9Y4le8n-uLGIn5kANbJbQkTHgWw7NZDsadBwdzm9C-_0OKBYp3Ea4lcjVNNgcvCTCO3YifJvU6K94LOY8bHMjtF7AlVWm5SAcM2dWfFWrMAPuyLh_ve0Z9ETgRXAkB6HJhXE9lRzN8xKQZTKop-3Fkr3qBedIKWrdCDVMGbwPssPX5RZNzya65MvjysQGTfnObEq7eRqdZHdZohKzjap-zwtXcOAKEqsTUO29i0aHOA8cuIAOPJQczG-1VT7s4WJQB9JT1X-uuux9LAmIkql84GnRu1hWnsV7rkwUBATnBJR8TOMBBKNfutGrpErTfMiap2Y6-SYXDKylO-A16JM9WqE9ytT7nwcF1Z3EHlSFTjvB08b8wFheclQs39VaAMiaBb9yhEU4Tw_XXsSLpG0gSXiXTXSggP6kRTabuNycb9vIqPvHi8FtuTI2x31NGnfwMte9sXMDg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Workplace by Facebook are successful.

Workplace by Facebook Creative Analysis: 

Workplace by Facebook placed a Video ad in 2020-04-28-2020-06-19, and got 4553 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Workplace by Facebook Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt,Pakistan,Israel...  India,Philippines,Egypt...  India,Indonesia,Philippines...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Workplace by Facebook has the best conversion in Egypt,Pakistan,Israel..., and can advertise more in Egypt,Pakistan,Israel... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Workplace by Facebook Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-28-2020-06-19  2020-04-29-2020-06-18  2020-04-06-2020-06-18
During  53 days  51 days 74 days 
Like  4553  207  207
Share  139  4  10
Comment  277  20  12

Advertising effectiveness is a direct manifestation of advertising. Workplace by Facebook ‘s Top 1 ad received 4553 likes, 139 shares, 277 comments in just 53 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Workplace by Facebook, helping Workplace by Facebook to grasp the ad data more clearly.