Top Ads on Workforce Singapore - WSG

Workforce Singapore - WSG Background Introduction:

Workforce Singapore (WSG) promotes the development, competitiveness, inclusiveness, and employability of all levels of the workforce.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Workforce Singapore - WSG has been advertising and marketing on Facebook for many years. And Workforce Singapore - WSG has placed 143 of ads on the Facebook platform in the last month. In the past few years,Workforce Singapore - WSG has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Workforce Singapore - WSG on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Workforce Singapore - WSG. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Workforce Singapore - WSG.

BigSpy

1.Workforce Singapore - WSG Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Workforce Singapore - WSG  Workforce Singapore - WSG  Workforce Singapore - WSG
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Workforce Singapore - WSG Marketing Objectives Analysis: 

Workforce Singapore - WSG has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Workforce Singapore - WSG best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Workforce Singapore - WSG Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SGUnited Traineeships Programme  Expert Tips for Job Hunt during Covid-19 Expert Tips for Job Hunt during Covid-19 
Ad Copy Text  Just graduated and eager to build your industry experience? We’re here to help you get a head star...  Want to find out the reason why you didn’t get hired? This seminar will cover the 5Ps that impact...  Want to find out the reason why you didn’t get hired? This seminar will cover the 5Ps that impact...
Link Description  Give your career a head start  In this virtual seminar, you will identify the 5 potential reasons on helping you to be better prepared and polished and what you can do to fix them.  In this virtual seminar, you will identify the 5 potential reasons on helping you to be better prepared and polished and what you can do to fix them.
Website Link  www.wsg.gov.sg  portal.ssg-wsg.gov.sg  portal.ssg-wsg.gov.sg
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 340  247  247
Like 4  12  16

Workforce Singapore - WSG Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Workforce Singapore - WSG Top 1 ads got 4 likes. Workforce Singapore - WSG uses a sentence with the finishing touch title: “SGUnited Traineeships Programme”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Workforce Singapore - WSG shared 340 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Workforce Singapore - WSG should continue to optimize the ad content.

3.Workforce Singapore - WSG Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-19  2020-06-15-2020-06-19  2020-06-15-2020-06-19
Landing Page Link  https://www.wsg.gov.sg/SGUnitedTraineeships-Trainees.html?utm_source=1jund&utm_medium=fbdark&utm_campaign=SGUT&utm_content=boost2  https://portal.ssg-wsg.gov.sg/content/web/eventdetails.html?eventscode=E-0002479&utm_source=facebook&utm_medium=paid_social&utm_campaign=30Jun_Why_Aren't_You_Getting_That_Job&utm_content=AdA&fbclid=IwAR2O8frTQlgQAbSvRAeCVhtiXbbVVdCd9JhallI2hS_77M38NdvjejVWses   https://portal.ssg-wsg.gov.sg/content/web/eventdetails.html?eventscode=E-0002479&utm_source=facebook&utm_medium=paid_social&utm_campaign=30Jun_Why_Aren't_You_Getting_That_Job&utm_content=AdB

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Workforce Singapore - WSG are successful.

Workforce Singapore - WSG Creative Analysis: 

Workforce Singapore - WSG placed a Image ad in 2020-05-27-2020-06-19, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Workforce Singapore - WSG Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Workforce Singapore - WSG has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Workforce Singapore - WSG Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-19  2020-06-15-2020-06-19  2020-06-15-2020-06-19
During  24 days  5 days 5 days 
Like  4  12  16
Share  1  9  8
Comment  0  2  9

Advertising effectiveness is a direct manifestation of advertising. Workforce Singapore - WSG ‘s Top 1 ad received 4 likes, 1 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Workforce Singapore - WSG, helping Workforce Singapore - WSG to grasp the ad data more clearly.