Top Ads on Workathlon

Workathlon Background Introduction:

The first complete HR solution exclusively for the hospitality industry. Get that Hotel Job that Excites you!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Workathlon has been advertising and marketing on Facebook for many years. And Workathlon has placed 21 of ads on the Facebook platform in the last month. In the past few years,Workathlon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Workathlon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Workathlon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Workathlon.

BigSpy

1.Workathlon Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Workathlon  Workathlon  Workathlon
Page Categories  Hospitality Service  Hospitality Service  Hospitality Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Workathlon Marketing Objectives Analysis: 

Workathlon has been operating in Hospitality Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Workathlon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Workathlon Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Αγγελίες Εργασίας  50 Αγγελίες Εργασίας - Ξενοδοχειακός Κλάδος 50 Αγγελίες Εργασίας - Ξενοδοχειακός Κλάδος 
Ad Copy Text  H Workathlon αναζητά Σερβιτόρους και Σερβιτόρες για πολυτελ...  Είσαι Ξενοδοχοϋπάλληλος και ψάχνεις δουλειά; Αγγελίες...  Είσαι Ξενοδοχοϋπάλληλος και ψάχνεις δουλειά; Αγγελίες...
Link Description  N/A  Κάνε αίτηση με το πάτημα ενός κουμπιού.  Κάνε αίτηση με το πάτημα ενός κουμπιού.
Website Link  portal.workathlon.com  portal.workathlon.com  portal.workathlon.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 328  387  387
Like 3  3  2

Workathlon Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Workathlon Top 1 ads got 3 likes. Workathlon uses a sentence with the finishing touch title: “Αγγελίες Εργασίας”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Workathlon shared 328 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Workathlon should continue to optimize the ad content.

3.Workathlon Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-27-2020-06-16  2020-05-26-2020-06-14  2020-05-26-2020-06-13
Landing Page Link  https://portal.workathlon.com/login/candidate/?lang=el&utm_campaign=Post+Per+Position+-+May+2020&utm_source=facebook&utm_medium=paid&hsa_acc=34742310&hsa_cam=6187524171222&hsa_grp=6187525810422&hsa_ad=6187525810622&hsa_src=fb&hsa_net=facebook&hsa_ver=3  https://portal.workathlon.com/login/candidate/?lang=el&utm_campaign=Conversions+Campaign+May+2020&utm_source=facebook&utm_medium=paid&hsa_acc=34742310&hsa_cam=6187206001622&hsa_grp=6187206004022&hsa_ad=6187211696022&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR3Ra82K3OcPXu88geG2nr_0dzWT4SucPfSrVJ0yvpmOAJMI1TvaMeiR4Ls   https://portal.workathlon.com/login/candidate/?lang=el&utm_campaign=Conversions+Campaign+May+2020&utm_source=facebook&utm_medium=paid&hsa_acc=34742310&hsa_cam=6187206001622&hsa_grp=6187206004022&hsa_ad=6187210245622&hsa_src=fb&hsa_net=facebook&hsa_ver=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Workathlon are successful.

Workathlon Creative Analysis: 

Workathlon placed a Carousel ad in 2020-05-27-2020-06-16, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Workathlon Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  N/A
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Workathlon has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Workathlon Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-16  2020-05-26-2020-06-14  2020-05-26-2020-06-13
During  21 days  20 days 19 days 
Like  3  3  2
Share  0  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Workathlon ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Workathlon, helping Workathlon to grasp the ad data more clearly.