Top Ads on Work in Social Care
Work in Social Care Background Introduction:
This campaign is making people think different about working in adult social care and encouraging people to find out more.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Work in Social Care has been advertising and marketing on Facebook for many years. And Work in Social Care has placed 24 of ads on the Facebook platform in the last month. In the past few years,Work in Social Care has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Work in Social Care on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Work in Social Care. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Work in Social Care.
1.Work in Social Care Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Work in Social Care | Work in Social Care | Work in Social Care |
| Page Categories | Government Organization | Government Organization | Government Organization |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Work in Social Care Marketing Objectives Analysis:
Work in Social Care has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Work in Social Care best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Work in Social Care Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | We are recruiting now | We are recruiting now | We are recruiting now |
| Ad Copy Text | We need you now. They need you always. We are recruiting care workers in your local area. | We need you now. They need you always. We are recruiting care workers in your local area. | We need you now. They need you always. We are recruiting care workers in your local area. |
| Link Description | Search adult social care jobs | Search adult social care jobs | Search adult social care jobs |
| Website Link | www.everydayisdifferent.com | www.everydayisdifferent.com | www.everydayisdifferent.com |
| CTA | LEARN_MORE | LEARN_MORE | LEARN_MORE |
| Text Word Count | 89 | 89 | 89 |
| Like | 98 | 281 | 98 |
Work in Social Care Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Work in Social Care Top 1 ads got 98 likes. Work in Social Care uses a sentence with the finishing touch title: “We are recruiting now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Work in Social Care shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Work in Social Care should continue to optimize the ad content.
3.Work in Social Care Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Video | Video | Video |
| Ad Time | 2020-04-22-2020-06-06 | 2020-04-22-2020-06-06 | 2020-04-22-2020-06-06 |
| Landing Page Link | https://www.everydayisdifferent.com/home.aspx?utm_source=fbig&utm_medium=social&utm_campaign=covid&utm_term=inspire&utm_content=ni | https://www.everydayisdifferent.com/home.aspx?utm_source=fbig&utm_medium=social&utm_campaign=covid&utm_term=inspire&utm_content=sa | https://www.everydayisdifferent.com/home.aspx?utm_source=fbig&utm_medium=social&utm_campaign=covid&utm_term=inspire&utm_content=ni |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Work in Social Care are successful.
Work in Social Care Creative Analysis:
Work in Social Care placed a Video ad in 2020-04-22-2020-06-06, and got 98 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Work in Social Care Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Romania,United Kingdom,Poland... | United Kingdom,Romania,China... | Indonesia,Romania,United Kingdom... |
| Language | Romanian | Romanian | Romanian |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Work in Social Care has the best conversion in Romania,United Kingdom,Poland..., and can advertise more in Romania,United Kingdom,Poland... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Work in Social Care Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-04-22-2020-06-06 | 2020-04-22-2020-06-06 | 2020-04-22-2020-06-06 |
| During | 46 days | 46 days | 46 days |
| Like | 98 | 281 | 98 |
| Share | 13 | 39 | 13 |
| Comment | 3 | 33 | 3 |
Advertising effectiveness is a direct manifestation of advertising. Work in Social Care ‘s Top 1 ad received 98 likes, 13 shares, 3 comments in just 46 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Work in Social Care, helping Work in Social Care to grasp the ad data more clearly.