Top Ads on WordStream
WordStream Background Introduction:
WordStream, Inc. helps businesses grow by distilling paid search and paid social optimization, ad creation, and reporting into a simple, guided workflow. Save time, save money, grow faster with WordStream!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
WordStream has been advertising and marketing on Facebook for many years. And WordStream has placed 118 of ads on the Facebook platform in the last month. In the past few years,WordStream has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for WordStream on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WordStream. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WordStream.
1.WordStream Top 3 Ads Basic Understanding
WordStream Marketing Objectives Analysis:
WordStream has been operating in Advertising/Marketing for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WordStream best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.WordStream Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||FREE Google Ads Guide||Free Guide: 21 Copywriting Examples||2020 Facebook Ads Industry Benchmarks|
|Ad Copy Text||How to achieve a (near) perfect quality score in Google Ads? Learn the keys from this account:||Struggling to come up with creative ways to capture your audience's attention? Try working on your c...||The key to outperforming competition on Facebook Ads? Knowing these top secret industry benchmarks:|
|Link Description||A higher than average quality score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion. In this guide we walk through the the 5 key characteristics of a high quality score account.||N/A||N/A|
|Text Word Count||94||104||99|
WordStream Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. WordStream Top 1 ads got 468 likes. WordStream uses a sentence with the finishing touch title: “FREE Google Ads Guide”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. WordStream shared 94 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WordStream should continue to optimize the ad content.
3.WordStream Top 3 Ads Creative Selection
|Landing Page Link||https://marketing.wordstream.com/WSContentDLPaidFacebookHackingAdWordsGuide.html?cid=Paid_Facebook_Audiences_AdWords_HackingAdWords_Download&utm_source=Facebook&utm_medium=Paid&utm_campaign=Audiences&utm_content=HackingAdWords&utm_term=AdWords&fbclid=IwAR0D8Bg_4IXoSnBbhiZoD3LntG42UqSUA8ZlI37DDi_nI987JUd0iTKpOBE||https://marketing.wordstream.com/WSContentDLPaidFacebookAudiencesPPC21Copywriting.html?cid=Paid_Facebook_Audiences_PPC_21Copywriting_Download&utm_source=Facebook&utm_medium=Paid&utm_campaign=Audiences&utm_content=21CopywritingExamples&utm_term=PPC&fbclid=IwAR3AIt88l5CPrgY_bSmipJLJHuOhVFj0FOPbGkK5X4cRrA8nxdjmdi36VuQ||https://marketing.wordstream.com/WSContentDLPaidFacebookAudiencesLALFacebookAdsBenchmarks.html?cid=Paid_Facebook_Audiences_LAL_FacebookAdsBenchmarks_Download&utm_source=Facebook&utm_medium=Paid&utm_campaign=Audiences&utm_content=FacebookAdsBenchmarks&utm_term=LAL&fbclid=IwAR3bFmoSIruX8Yc2EEppqzZnnS0nkjCrgyDpAlYPSxZF8hJhxVBodigeSuU|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WordStream are successful.
WordStream Creative Analysis:
WordStream placed a Video ad in 2019-07-17-2020-06-18, and got 468 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.WordStream Top 3 Ads Audience Analysis:
|Country||United States,Canada||United States||N/A|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
WordStream has the best conversion in United States,Canada, and can advertise more in United States,Canada in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.WordStream Top 3 Ads Performance Display
|During||338 days||219 days||25 days|
Advertising effectiveness is a direct manifestation of advertising. WordStream ‘s Top 1 ad received 468 likes, 146 shares, 36 comments in just 338 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WordStream, helping WordStream to grasp the ad data more clearly.