Top Ads on WordJump

WordJump Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WordJump has been advertising and marketing on Facebook for many years. And WordJump has placed 54 of ads on the Facebook platform in the last month. In the past few years,WordJump has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WordJump on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WordJump. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WordJump.


1.WordJump Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WordJump  WordJump  WordJump
Page Categories  App Page  App Page  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WordJump Marketing Objectives Analysis: 

WordJump has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WordJump best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WordJump Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Word Jump : Keep calm & Wordcross puzzle games  Play and Win N/A 
Ad Copy Text  Play 5 mins to win Bonus!  100% free! Win bonus! Have some fun????????????  no setting
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 25  47  0
Like 73  6499  0

WordJump Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WordJump Top 1 ads got 73 likes. WordJump uses a sentence with the finishing touch title: “Word Jump : Keep calm & Wordcross puzzle games”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WordJump shared 25 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WordJump should continue to optimize the ad content.

3.WordJump Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-12-2020-05-28  2020-04-19-2020-05-24  2020-04-27-2020-04-27
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WordJump are successful.

WordJump Creative Analysis: 

WordJump placed a Video ad in 2020-05-12-2020-05-28, and got 73 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WordJump Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  Philippines  India
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WordJump has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WordJump Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-05-28  2020-04-19-2020-05-24  2020-04-27-2020-04-27
During  17 days  36 days 1 days 
Like  73  6499  0
Share  6  493  0
Comment  10  3079  0

Advertising effectiveness is a direct manifestation of advertising. WordJump ‘s Top 1 ad received 73 likes, 6 shares, 10 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WordJump, helping WordJump to grasp the ad data more clearly.