Top Ads on Word Calm

Word Calm Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Word Calm has been advertising and marketing on Facebook for many years. And Word Calm has placed 126 of ads on the Facebook platform in the last month. In the past few years,Word Calm has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Word Calm on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Word Calm. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Word Calm.

BigSpy

1.Word Calm Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Word Calm  Word Calm  Word Calm
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Word Calm Marketing Objectives Analysis: 

Word Calm has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Word Calm best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Word Calm Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Word Calm  Word Calm Word Calm -crossword puzzle 
Ad Copy Text  Relax your mind and train your brain  Relax your mind and train your brain!  Relax your mind and train your brain
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 36  37  36
Like 13091  25150  144

Word Calm Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Word Calm Top 1 ads got 13091 likes. Word Calm uses a sentence with the finishing touch title: “Word Calm”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Word Calm shared 36 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Word Calm should continue to optimize the ad content.

3.Word Calm Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-05-2020-06-20  2020-02-08-2020-06-20  2020-05-15-2020-05-15
Landing Page Link  http://itunes.apple.com/app/id1453795744  http://play.google.com/store/apps/details?id=com.wordgame.cross.android.en   http://itunes.apple.com/app/id1453795744

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Word Calm are successful.

Word Calm Creative Analysis: 

Word Calm placed a Video ad in 2020-01-05-2020-06-20, and got 13091 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Word Calm Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Australia,South Africa...  Cambodia,India,United Arab Emirates  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Word Calm has the best conversion in United States,Australia,South Africa..., and can advertise more in United States,Australia,South Africa... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Word Calm Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-05-2020-06-20  2020-02-08-2020-06-20  2020-05-15-2020-05-15
During  168 days  134 days 1 days 
Like  13091  25150  144
Share  4841  8673  16
Comment  399  809  11

Advertising effectiveness is a direct manifestation of advertising. Word Calm ‘s Top 1 ad received 13091 likes, 4841 shares, 399 comments in just 168 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Word Calm, helping Word Calm to grasp the ad data more clearly.