Top Ads on Woolworths
Woolworths Background Introduction:
Welcome to the official Facebook Page for the fresh food people. We’re here Monday to Friday 9am-9pm AEST and Saturday/Sunday 10am to 5pm AEST.
Woolworths has been advertising and marketing on Facebook for many years. And Woolworths has placed 764 of ads on the Facebook platform in the last month. In the past few years,Woolworths has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Woolworths on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Woolworths. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Woolworths.
1.Woolworths Top 3 Ads Basic Understanding
|Page Categories||Retail Company||Retail Company||Retail Company|
Woolworths Marketing Objectives Analysis:
Woolworths has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Woolworths best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Woolworths Top 3 Ads Content Display
|Ad Headline||WOOLWORTHS||WOOLWORTHS||Enjoy a dip-worthy treat|
|Ad Copy Text||Remember to get him something to say thanks. #WooliesDadDay||Don't forget… #WooliesDadDay gifts by price.||The sweet taste of being alone with a delicious treat and a cup of something warm? Unmatched.|
|Link Description||N/A||N/A||Available in store, online and on the Woolies app|
|Text Word Count||59||46||93|
Woolworths Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Woolworths Top 1 ads got 203 likes. Woolworths uses a sentence with the finishing touch title: “WOOLWORTHS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Woolworths shared 59 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Woolworths should continue to optimize the ad content.
3.Woolworths Top 3 Ads Creative Selection
|Landing Page Link||https://www.woolworths.co.za/dept/FathersDay:/_/N-wn1ujq?fbclid=IwAR3__j4aQ84PWjNr2yU4M5W6D8naXCUc6_SsVbz56__P86CsJVAHpDkL0JE&utm_campaign=fathersday&utm_medium=social&utm_source=facebook&utm_content=genericremarketingwk49car||https://www.woolworths.co.za/cat/_/N-cr94z5?fbclid=IwAR0BflbKwDyBfCLLKtHmtnQMvp5_kGhCoe9Ejh0OOHvwbUCmhQCyMmQ76Ik&utm_campaign=fathersday&utm_medium=social&utm_source=facebook&utm_content=giftsunder450remarketingwk49car||https://www.woolworths.co.za/cat/Winter/_/N-1d0yggv?utm_campaign=food&utm_medium=social&utm_source=facebook&utm_content=winterindulgencehotbiswk48vid|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Woolworths are successful.
Woolworths Creative Analysis:
Woolworths placed a Carousel ad in 2020-06-02-2020-06-20, and got 203 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Woolworths Top 3 Ads Audience Analysis:
|Country||South Africa||South Africa||South Africa,Israel|
Woolworths has the best conversion in South Africa, and can advertise more in South Africa in the future.
5.Woolworths Top 3 Ads Performance Display
|During||19 days||19 days||31 days|
Advertising effectiveness is a direct manifestation of advertising. Woolworths ‘s Top 1 ad received 203 likes, 2 shares, 4 comments in just 19 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Woolworths, helping Woolworths to grasp the ad data more clearly.