Top Ads on Woolworths

Woolworths Background Introduction:

Welcome to the official Facebook Page for the fresh food people. We’re here Monday to Friday 9am-9pm AEST and Saturday/Sunday 10am to 5pm AEST.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Woolworths has been advertising and marketing on Facebook for many years. And Woolworths has placed 764 of ads on the Facebook platform in the last month. In the past few years,Woolworths has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Woolworths on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Woolworths. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Woolworths.

BigSpy

1.Woolworths Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Woolworths  Woolworths  Woolworths
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Woolworths Marketing Objectives Analysis: 

Woolworths has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Woolworths best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Woolworths Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WOOLWORTHS  WOOLWORTHS Enjoy a dip-worthy treat 
Ad Copy Text  Remember to get him something to say thanks. #WooliesDadDay  Don't forget… #WooliesDadDay gifts by price.  The sweet taste of being alone with a delicious treat and a cup of something warm? Unmatched.
Link Description  N/A  N/A  Available in store, online and on the Woolies app
Website Link  www.woolworths.co.za  www.woolworths.co.za  www.woolworths.co.za
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 59  46  93
Like 203  109  2174

Woolworths Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Woolworths Top 1 ads got 203 likes. Woolworths uses a sentence with the finishing touch title: “WOOLWORTHS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Woolworths shared 59 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Woolworths should continue to optimize the ad content.

3.Woolworths Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-02-2020-06-20  2020-06-02-2020-06-20  2020-05-21-2020-06-20
Landing Page Link  https://www.woolworths.co.za/dept/FathersDay:/_/N-wn1ujq?fbclid=IwAR3__j4aQ84PWjNr2yU4M5W6D8naXCUc6_SsVbz56__P86CsJVAHpDkL0JE&utm_campaign=fathersday&utm_medium=social&utm_source=facebook&utm_content=genericremarketingwk49car  https://www.woolworths.co.za/cat/_/N-cr94z5?fbclid=IwAR0BflbKwDyBfCLLKtHmtnQMvp5_kGhCoe9Ejh0OOHvwbUCmhQCyMmQ76Ik&utm_campaign=fathersday&utm_medium=social&utm_source=facebook&utm_content=giftsunder450remarketingwk49car   https://www.woolworths.co.za/cat/Winter/_/N-1d0yggv?utm_campaign=food&utm_medium=social&utm_source=facebook&utm_content=winterindulgencehotbiswk48vid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Woolworths are successful.

Woolworths Creative Analysis: 

Woolworths placed a Carousel ad in 2020-06-02-2020-06-20, and got 203 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Woolworths Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa,Israel
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Woolworths has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Woolworths Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-02-2020-06-20  2020-05-21-2020-06-20
During  19 days  19 days 31 days 
Like  203  109  2174
Share  2  5  58
Comment  4  3  75

Advertising effectiveness is a direct manifestation of advertising. Woolworths ‘s Top 1 ad received 203 likes, 2 shares, 4 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Woolworths, helping Woolworths to grasp the ad data more clearly.