Top Ads on Wonderbly

Wonderbly Background Introduction:

We combine the power of storytelling, design and technology to create impossibly personal children's gifts.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wonderbly has been advertising and marketing on Facebook for many years. And Wonderbly has placed 351 of ads on the Facebook platform in the last month. In the past few years,Wonderbly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wonderbly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wonderbly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wonderbly.

BigSpy

1.Wonderbly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wonderbly  Wonderbly  Wonderbly
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wonderbly Marketing Objectives Analysis: 

Wonderbly has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wonderbly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wonderbly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Un libro-juego personalizado más potente que los dispositivos electrónicos  "Con la P de para ti" | Libro infantil educativo personalizado Feuilletez gratuitement ce livre ! 
Ad Copy Text  Nuestros libros de buscar y encontrar ya han cautivado a más de 1/4 de millón de niños. ¿Podrán...   Con este abecedario personalizado aprenderán las letras a la velocidad de la luz. El primer libro ...  Pour créer une histoire magique et personnalisée pour un bébé, tout ce dont vous avez besoin est...
Link Description  N/A  Introduce a tu peque en su viaje de iniciación a la lectura. Un libro del abecedario personalizado de la A a la Z. Crea tu cuento en unos minutos.  Une histoire magique et personnalisée à partir des lettres du prénom de bébé.
Website Link  www.wonderbly.com  www.wonderbly.com  www.wonderbly.com
CTA  NO_BUTTON  SHOP_NOW  SHOP_NOW
Text Word Count 173  145  120
Like 26  0  3

Wonderbly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wonderbly Top 1 ads got 26 likes. Wonderbly uses a sentence with the finishing touch title: “Un libro-juego personalizado más potente que los dispositivos electrónicos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wonderbly shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wonderbly should continue to optimize the ad content.

3.Wonderbly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-02-17-2020-06-18  2020-06-12-2020-06-17  2020-06-15-2020-06-16
Landing Page Link  https://www.wonderbly.com/es/personalized-products/where-are-you-2-book?utm_source=facebook&utm_medium=social&utm_campaign=organic  https://www.wonderbly.com/es/personalized-products/abc-for-you-book?utm_source=facebook&utm_medium=paidpost_newsfeed&utm_campaign=CRM_ES_ES_CBO&utm_content=CRM_ES_ES_CBO_ABC_Optouts_MF_1865_ES_ABC_LNK_PER_ILL_Octopus_C4_PP&utm_placement=fb&fbclid=IwAR17RFY2qrXChyWpm3w92emP6e09YBi2k0p9hu05TiQqWts-D_Zz5AX_BiU   https://www.wonderbly.com/fr/personalized-products/lost-my-name-book?utm_source=facebook&utm_medium=social&utm_campaign=organic

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wonderbly are successful.

Wonderbly Creative Analysis: 

Wonderbly placed a Video ad in 2020-02-17-2020-06-18, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wonderbly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Reunion
Language  Spanish  Spanish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wonderbly has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wonderbly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-17-2020-06-18  2020-06-12-2020-06-17  2020-06-15-2020-06-16
During  123 days  6 days 2 days 
Like  26  0  3
Share  2  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Wonderbly ‘s Top 1 ad received 26 likes, 2 shares, 3 comments in just 123 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wonderbly, helping Wonderbly to grasp the ad data more clearly.