Top Ads on Wolt

Wolt Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wolt has been advertising and marketing on Facebook for many years. And Wolt has placed 2961 of ads on the Facebook platform in the last month. In the past few years,Wolt has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wolt on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wolt. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wolt.

BigSpy

1.Wolt Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wolt  Wolt  Wolt
Page Categories  Local Service  Other  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Wolt Marketing Objectives Analysis: 

Wolt has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wolt best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wolt Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ვოლტი  Sandra AugustavičiÅ«tė N/A 
Ad Copy Text  Bernard ვოლტზეა შეუკვეთე ბერნარდის გემრი...  Paragauk birželio mėnesio naujienų 🥙  no setting
Link Description  Wolt delivers from the best restaurants around you.  N/A  N/A
Website Link  wolt.onelink.me  wolt.com  jobs.lever.co
CTA  SHOP_NOW  SEE_MENU  APPLY_NOW
Text Word Count 184  52  0
Like 94  3  0

Wolt Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wolt Top 1 ads got 94 likes. Wolt uses a sentence with the finishing touch title: “ვოლტი ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wolt shared 184 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wolt should continue to optimize the ad content.

3.Wolt Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-03-2020-06-19  2020-06-04-2020-06-19  2020-06-05-2020-06-19
Landing Page Link  https://wolt.com/?c=geo_localrestaurants&shortlink=278fedea&pid=Social%20Media  https://wolt.com/lt/ltu/vilnius/restaurant/bubblery?fbclid=IwAR2X3hMVZuLva2FxnpcYl9HGn_RuUF3r2-l9a3Y_Sch2ULyvuSdUgdOq0O0   https://jobs.lever.co/wolt/c2182e9a-7e57-4af5-a06f-0a36341697b6

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wolt are successful.

Wolt Creative Analysis: 

Wolt placed a Image ad in 2020-06-03-2020-06-19, and got 94 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wolt Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Georgia  Lithuania  Denmark
Language  English  Estonian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wolt has the best conversion in Georgia, and can advertise more in Georgia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wolt Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-06-04-2020-06-19  2020-06-05-2020-06-19
During  17 days  16 days 15 days 
Like  94  3  0
Share  4  0  0
Comment  9  0  0

Advertising effectiveness is a direct manifestation of advertising. Wolt ‘s Top 1 ad received 94 likes, 4 shares, 9 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wolt, helping Wolt to grasp the ad data more clearly.