Top Ads on Wok and Walk

Wok and Walk Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wok and Walk has been advertising and marketing on Facebook for many years. And Wok and Walk has placed 39 of ads on the Facebook platform in the last month. In the past few years,Wok and Walk has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wok and Walk on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wok and Walk. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wok and Walk.


1.Wok and Walk Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wok and Walk  Wok and Walk  Wok and Walk
Page Categories  Chinese Restaurant  Chinese Restaurant  Chinese Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wok and Walk Marketing Objectives Analysis: 

Wok and Walk has been operating in Chinese Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wok and Walk best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wok and Walk Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wok and Walk  Wok and Walk Wok and Walk 
Ad Copy Text  اطلب دلوقتى اى يوم فى الاسبوع 2 بوكس وهتدفع 120 جنية بس ????...  متفوتش عرض وك وك اند وك و اطلب اى 2 بوكس ب 120 جنية بس???? *تط...  -
Link Description  N/A  متفوتش عرض وك وك اند وك و اطلب اى 2 بوكس ب 120 جنية بس  لكل سكان المنصورة اللى بيحبوا وك اند وك اطلبوا دلوقتى كل اللى نفسكم فيه و هنوصلكم لحد باب البيت !
Website Link
Text Word Count 234  274  256
Like 47  178  170

Wok and Walk Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wok and Walk Top 1 ads got 47 likes. Wok and Walk uses a sentence with the finishing touch title: “Wok and Walk”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wok and Walk shared 234 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wok and Walk should continue to optimize the ad content.

3.Wok and Walk Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-07-2020-06-09  2020-06-01-2020-06-05  2020-05-25-2020-06-04
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:668536539841974,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591184505,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3553377934691139%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:668536539841974,%22page_id%22:668536539841974,%22post_id%22:3553377934691139,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wok and Walk are successful.

Wok and Walk Creative Analysis: 

Wok and Walk placed a Video ad in 2020-06-07-2020-06-09, and got 47 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wok and Walk Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Egypt  Egypt
Language  English  Arabic  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wok and Walk has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wok and Walk Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-09  2020-06-01-2020-06-05  2020-05-25-2020-06-04
During  3 days  5 days 11 days 
Like  47  178  170
Share  6  20  6
Comment  36  31  10

Advertising effectiveness is a direct manifestation of advertising. Wok and Walk ‘s Top 1 ad received 47 likes, 6 shares, 36 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wok and Walk, helping Wok and Walk to grasp the ad data more clearly.