Top Ads on Wired Italia

Wired Italia Background Introduction:

Un mondo migliore. Un mondo nuovo. Ogni giorno. Quality is our Business Plan #CONDENASTQUALITY

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wired Italia has been advertising and marketing on Facebook for many years. And Wired Italia has placed 65 of ads on the Facebook platform in the last month. In the past few years,Wired Italia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wired Italia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wired Italia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wired Italia.

BigSpy

1.Wired Italia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wired Italia  Wired Italia  Wired Italia
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Wired Italia Marketing Objectives Analysis: 

Wired Italia has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wired Italia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wired Italia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  La top 10 dei videogame da finire ora che hai tempo  PagoDIL Ecommerce: la soluzione a rate per lo shopping online 50 film che puoi vedere gratis su internet  
Ad Copy Text  10 videogame per svagarsi un po'! Quelli con una storia lunga e complessa, che non si รจ mai riusci...  Ecco come diventa possibile dilazionare i pagamenti. Quali sono i vantaggi per acquirenti e retailer...  no setting
Link Description  Con tanti giorni da passare a casa, ecco un po' di titoli storici o moderni da riscoprire o da recuperare da dove si erano interrotti  Non solo nei negozi fisici: anche online diventa possibile dilazionare i pagamenti. Luca Giacoma-Caire, direttore marketing di Cofidis Italia, racconta quali sono i vantaggi per acquirenti e retailer  Tra grandi classici, produzioni originali e show di successo, Netflix e Amazon Prime Video offrono agli abbonati un catalogo ricco di contenuti e in continuo aggiornamento.
Website Link  www.wired.it  www.wired.it  www.wired.it
CTA      
Text Word Count 198  118  0
Like 1868  86  0

Wired Italia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wired Italia Top 1 ads got 1868 likes. Wired Italia uses a sentence with the finishing touch title: “La top 10 dei videogame da finire ora che hai tempo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wired Italia shared 198 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wired Italia should continue to optimize the ad content.

3.Wired Italia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-22-2020-06-15  2020-06-09-2020-06-15  2020-01-03-2020-06-09
Landing Page Link  https://www.wired.it/gadget/videogiochi/2020/03/18/top-10-videogame-da-finire/  https://www.wired.it/economia/consumi/2020/05/27/pagodil-ecommerce-cofidis-rate-shopping-online/?utm_source=facebook&utm_medium=cpc&utm_campaign=Cofidis_Pago-FB-BC-Basic&fbclid=IwAR3xWzGHNykCotrNfU2PhAmXhqMFhLZV9n_-0XoabWZdwo_Rz3swhux7W68   https://www.wired.it/internet/web/2019/10/07/film-gratis-internet/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wired Italia are successful.

Wired Italia Creative Analysis: 

Wired Italia placed a Image ad in 2020-03-22-2020-06-15, and got 1868 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wired Italia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Italy
Language  Italian  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wired Italia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wired Italia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-22-2020-06-15  2020-06-09-2020-06-15  2020-01-03-2020-06-09
During  86 days  7 days 159 days 
Like  1868  86  0
Share  223  7  0
Comment  315  13  0

Advertising effectiveness is a direct manifestation of advertising. Wired Italia ‘s Top 1 ad received 1868 likes, 223 shares, 315 comments in just 86 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wired Italia, helping Wired Italia to grasp the ad data more clearly.