Top Ads on Wingo

Wingo Background Introduction:

Wingo осуществляет экспресс-авиадоставку грузов из 200 стран мира всего за 4-5 дней!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wingo has been advertising and marketing on Facebook for many years. And Wingo has placed 179 of ads on the Facebook platform in the last month. In the past few years,Wingo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wingo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wingo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wingo.

BigSpy

1.Wingo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wingo  Wingo  Wingo
Page Categories  Cargo & Freight Company  Cargo & Freight Company  Footwear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wingo Marketing Objectives Analysis: 

Wingo has been operating in Cargo & Freight Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wingo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wingo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Рассчитать бесплатно стоимость доставки ➡  Рассчитать бесплатно стоимость доставки ➡ Фотографије из објаве корисника Wingo Store 
Ad Copy Text  -  Нужна доставка из Китая, но все перевозчики отказывают...  . - Đ̂ ̀ đ̛̛̣ ̂ ́ ̂́ ̂́ ̛́- ̣̆ ̀ ̃ đ̣ Nếu bạn không biết đến Van.s ...
Link Description  Доставка вантажу «під ключ»  N/A  N/A
Website Link  express.wingo.com.ua  express.wingo.com.ua  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  MESSAGE_PAGE
Text Word Count 1014  1283  1914
Like 127  13  155

Wingo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wingo Top 1 ads got 127 likes. Wingo uses a sentence with the finishing touch title: “Рассчитать бесплатно стоимость доставки ➡”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wingo shared 1014 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wingo should continue to optimize the ad content.

3.Wingo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-12-19-2020-06-18  2020-05-04-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  http://express.wingo.com.ua/?utm_source=smmstudio&utm_medium=cpa&utm_campaign=3-5&fbclid=IwAR0ynxWjpEAQ1cXq5kDI_MMzvISzNvkTYFQxPUGGMYndP7sl6iJuhuAyhFs  http://express.wingo.com.ua/?utm_source=smmstudio&utm_medium=cpa&utm_campaign=china   https://www.facebook.com/475042022611516/posts/3012392698876423/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wingo are successful.

Wingo Creative Analysis: 

Wingo placed a Image ad in 2019-12-19-2020-06-18, and got 127 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wingo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  N/A  N/A
Language  Ukrainian  Russian  Macedonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wingo has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wingo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-19-2020-06-18  2020-05-04-2020-06-18  2020-06-16-2020-06-18
During  183 days  46 days 3 days 
Like  127  13  155
Share  32  2  0
Comment  27  2  1

Advertising effectiveness is a direct manifestation of advertising. Wingo ‘s Top 1 ad received 127 likes, 32 shares, 27 comments in just 183 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wingo, helping Wingo to grasp the ad data more clearly.