Top Ads on Williams Sonoma

Williams Sonoma Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Williams Sonoma has been advertising and marketing on Facebook for many years. And Williams Sonoma has placed 84 of ads on the Facebook platform in the last month. In the past few years,Williams Sonoma has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Williams Sonoma on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Williams Sonoma. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Williams Sonoma.


1.Williams Sonoma Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Williams Sonoma  Williams Sonoma  Williams Sonoma
Page Categories  Labor & Employment Lawyer  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Williams Sonoma Marketing Objectives Analysis: 

Williams Sonoma has been operating in Labor & Employment Lawyer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Williams Sonoma best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Williams Sonoma Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Williams-Sonoma Hourly Retail Employee Class Action  Williams Sonoma Black Walnut Handle Bread Lame 
Ad Copy Text  Does Williams-Sonoma Owe You Money? Current or Former California Williams-Sonoma Hourly Retail Emplo...  GreenPan ceramic nonstick cookware is the healthiest way to cook every meal. Every piece is free of ...  Craving a kitchen refresh? Fill your home with innovative electrics, beautiful dinnerware and time s...
Link Description  If you were forced to miss meal or rest breaks, were unable to take full, uninterrupted meal or rest breaks, or were forced to take late meal or rest breaks, contact us today! We would love to hear from you.  Healthy cooking starts here  N/A
Website Link
Text Word Count 118  202  134
Like 315  20  0

Williams Sonoma Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Williams Sonoma Top 1 ads got 315 likes. Williams Sonoma uses a sentence with the finishing touch title: “Williams-Sonoma Hourly Retail Employee Class Action”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Williams Sonoma shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Williams Sonoma should continue to optimize the ad content.

3.Williams Sonoma Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-21-2020-06-16  2020-05-06-2020-05-11  2020-05-10-2020-05-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Williams Sonoma are successful.

Williams Sonoma Creative Analysis: 

Williams Sonoma placed a Image ad in 2020-05-21-2020-06-16, and got 315 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Williams Sonoma Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Williams Sonoma has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Williams Sonoma Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-16  2020-05-06-2020-05-11  2020-05-10-2020-05-10
During  27 days  6 days 1 days 
Like  315  20  0
Share  50  2  71
Comment  33  3  0

Advertising effectiveness is a direct manifestation of advertising. Williams Sonoma ‘s Top 1 ad received 315 likes, 50 shares, 33 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Williams Sonoma, helping Williams Sonoma to grasp the ad data more clearly.