Top Ads on Wildlife Reserves Singapore

Wildlife Reserves Singapore Background Introduction:

WRS is the owner/operator of Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. WRS parks exhibits animals and birds in their natural environment for the purpose of conservation, education and recreation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wildlife Reserves Singapore has been advertising and marketing on Facebook for many years. And Wildlife Reserves Singapore has placed 18 of ads on the Facebook platform in the last month. In the past few years,Wildlife Reserves Singapore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wildlife Reserves Singapore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wildlife Reserves Singapore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wildlife Reserves Singapore.

BigSpy

1.Wildlife Reserves Singapore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wildlife Reserves Singapore  Wildlife Reserves Singapore  Wildlife Reserves Singapore
Page Categories  Zoo  Tourist Information Center  Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wildlife Reserves Singapore Marketing Objectives Analysis: 

Wildlife Reserves Singapore has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wildlife Reserves Singapore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wildlife Reserves Singapore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Book online & get 20% off  Singapore Comic Con Wildlife Reserves Singapore 
Ad Copy Text  Join Disney Tsum Tsum at River Safari! Take insta-worthy photos, play interactive games & redeem exc...  Don’t miss the fun activities and events lined up this October to December when you #VisitSingapor...  Park ProTip: Save up to 30% off online to experience Twilight Encounters: Tales of the Incredible Od...
Link Description  Local Residents' Exclusive  The biggest comic and cosplay event in the region is back!  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.wrs.com.sg
CTA  BOOK_TRAVEL  LEARN_MORE  LEARN_MORE
Text Word Count 116  146  107
Like 48  213  55

Wildlife Reserves Singapore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wildlife Reserves Singapore Top 1 ads got 48 likes. Wildlife Reserves Singapore uses a sentence with the finishing touch title: “Book online & get 20% off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wildlife Reserves Singapore shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wildlife Reserves Singapore should continue to optimize the ad content.

3.Wildlife Reserves Singapore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2019-12-01-2019-12-26  2019-12-09-2019-12-24  2019-12-16-2019-12-20
Landing Page Link  https://www.wrs.com.sg/en/river-safari/whats-on/disney-tsum-tsum.html?cmp=sg%7Crs%7Cawa%7Crs_yr_end%7Csoc_ad%7Cfb%7C%7Cretargeting%7Cphotopoint&utm_campaign=rs_yr_end&utm_medium=soc_ad&utm_source=fb&utm_content=photopoint  https://rainforestlumina.wrs.com.sg/?cmp=SOC_SGC-DIGITAL-2019-01_PH_DC_NA_ENG_AL_CSTM_NA_SGC-B1-CAR-LMN_FCBK_FBCR_AW_CROSS_CTG   https://www.wrs.com.sg/en/night-safari/whats-on/twilight-encounters.html?cmp=sg%7Cns%7Cacq%7Cns_yr_end%7Csoc_dp%7Cfb%7C%7C%7Ccarousel&utm_campaign=ns_yr_end&utm_medium=soc_dp&utm_source=fb&utm_content=carousel

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wildlife Reserves Singapore are successful.

Wildlife Reserves Singapore Creative Analysis: 

Wildlife Reserves Singapore placed a Image ad in 2019-12-01-2019-12-26, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wildlife Reserves Singapore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wildlife Reserves Singapore has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wildlife Reserves Singapore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-01-2019-12-26  2019-12-09-2019-12-24  2019-12-16-2019-12-20
During  26 days  16 days 5 days 
Like  48  213  55
Share  3  13  8
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Wildlife Reserves Singapore ‘s Top 1 ad received 48 likes, 3 shares, 0 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wildlife Reserves Singapore, helping Wildlife Reserves Singapore to grasp the ad data more clearly.