Top Ads on Wild Earth

Wild Earth Background Introduction:

Our mission is to make clean high-protein pet foods that are healthier, better for the environment, and more humane than conventional products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wild Earth has been advertising and marketing on Facebook for many years. And Wild Earth has placed 84 of ads on the Facebook platform in the last month. In the past few years,Wild Earth has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wild Earth on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wild Earth. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wild Earth.

BigSpy

1.Wild Earth Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wild Earth  Wild Earth  Wild Earth
Page Categories  Pet Supplies  Pet Supplies  Pet Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Wild Earth Marketing Objectives Analysis: 

Wild Earth has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wild Earth best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wild Earth Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wild Earth  Limited Time: Try a Bag for 30% Off Limited Time: Try a Bag for 30% Off  
Ad Copy Text  Absolutely no euthanasia drugs, plastic, cockroaches, fecal matter, rat poison, microchips, saw dust...  Backed by sharks ????, loved by dogs. See how clean protein dog food can improve your dog's health! ...  Hi, we're Wild Earth The world's first high protein, cruelty-free dog food. Thousands of pet parent...
Link Description  N/A  Wild Earth | Clean Protein Dog Food  Wild Earth | Clean Protein Dog Food
Website Link  wildearth.com  wildearth.com  wildearth.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 284  137  236
Like 30  30  0

Wild Earth Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wild Earth Top 1 ads got 30 likes. Wild Earth uses a sentence with the finishing touch title: “Wild Earth”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wild Earth shared 284 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wild Earth should continue to optimize the ad content.

3.Wild Earth Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-02-2020-06-13  2020-06-02-2020-06-13  2020-06-04-2020-06-10
Landing Page Link  https://wildearth.com/pages/splash_30_1?utm_source=facebook&utm_medium=cpc&utm_campaign=Prospecting+%7C+Lookalikes+(30%25+Off)&utm_content=Outdoor+Reviews+%7C+Carousel+%7C+30%25+OTP&utm_term=LaL+%7C+Purchasers+%7C+3%25  https://wildearth.com/pages/splash_30_1?utm_source=facebook&utm_medium=cpc&utm_campaign=Prospecting+%7C+Lookalikes+(30%25+Off)&utm_content=LaL+%7C+Shark+Tank+Episode+%7C+Video+%7C+30%25+OTP&utm_term=LaL+%7C+Purchasers+%7C+3%25   https://wildearth.com/pages/splash_30_1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wild Earth are successful.

Wild Earth Creative Analysis: 

Wild Earth placed a Carousel ad in 2020-06-02-2020-06-13, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wild Earth Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wild Earth has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wild Earth Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-13  2020-06-02-2020-06-13  2020-06-04-2020-06-10
During  12 days  12 days 7 days 
Like  30  30  0
Share  3  3  0
Comment  1  11  0

Advertising effectiveness is a direct manifestation of advertising. Wild Earth ‘s Top 1 ad received 30 likes, 3 shares, 1 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wild Earth, helping Wild Earth to grasp the ad data more clearly.