Top Ads on Wikuna

Wikuna Background Introduction:

Our products are inspired on lifestyle and mobility, transcending both age and gender, and following the principles of excellence in design and quality.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wikuna has been advertising and marketing on Facebook for many years. And Wikuna has placed 34 of ads on the Facebook platform in the last month. In the past few years,Wikuna has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wikuna on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wikuna. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wikuna.

BigSpy

1.Wikuna Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wikuna  Wikuna  Wikuna
Page Categories  Bags & Luggage Store  Bags & Luggage Store  Bags & Luggage Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Wikuna Marketing Objectives Analysis: 

Wikuna has been operating in Bags & Luggage Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wikuna best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wikuna Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Wikuna Mochilas, Morrales, Bolsos, Accesorios y Zapatos en Cuero 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Wikuna nació de la pasión por el diseño y el deseo de crear productos sobresalientes. Nos inspiramos en la movilidad y diversos estilos de vida, modernos y clásicos, siguiendo los principios de excelencia en diseño y calidad. El resultado: Mochilas, Morrales, Bolsos, Accesorios y Zapatos en cue...  Wikuna nació de la pasión por el diseño y el deseo de crear productos sobresalientes. Nos inspiramos en la movilidad y diversos estilos de vida, modernos y clásicos, siguiendo los principios de excelencia en diseño y calidad. El resultado: Mochilas, Morrales, Bolsos, Accesorios y Zapatos en cue...
Website Link  ar.wikuna.com  ar.wikuna.com  ar.wikuna.com
CTA  SHOP_NOW  LEARN_MORE  WATCH_MORE
Text Word Count 0  0  0
Like 0  0  0

Wikuna Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wikuna Top 1 ads got 0 likes. Wikuna uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wikuna shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wikuna should continue to optimize the ad content.

3.Wikuna Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-08-21-2020-06-18  2019-11-23-2020-06-18  2019-11-22-2020-06-18
Landing Page Link  https://ar.wikuna.com/  https://ar.wikuna.com/?utm_source=Facebook/Instagram&utm_medium=%7B%7Bcampaign.id%7D%7D&utm_campaign=%7B%7Badset.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D   https://ar.wikuna.com/?utm_source=Facebook/Instagram&utm_medium=%7B%7Bcampaign.id%7D%7D&utm_campaign=%7B%7Badset.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wikuna are successful.

Wikuna Creative Analysis: 

Wikuna placed a Carousel ad in 2019-08-21-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wikuna Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  Argentina,Colombia,Uruguay  Argentina,Colombia,Uruguay
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wikuna has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wikuna Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-21-2020-06-18  2019-11-23-2020-06-18  2019-11-22-2020-06-18
During  303 days  209 days 210 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Wikuna ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 303 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wikuna, helping Wikuna to grasp the ad data more clearly.