Top Ads on Whole Foods Market

Whole Foods Market Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Whole Foods Market has been advertising and marketing on Facebook for many years. And Whole Foods Market has placed 114 of ads on the Facebook platform in the last month. In the past few years,Whole Foods Market has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Whole Foods Market on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Whole Foods Market. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Whole Foods Market.

BigSpy

1.Whole Foods Market Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Whole Foods Market  Whole Foods Market  Whole Foods Market
Page Categories  Product/Service  Vitamins/Supplements  Specialty Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Whole Foods Market Marketing Objectives Analysis: 

Whole Foods Market has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Whole Foods Market best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Whole Foods Market Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Best Ice Cream, Delivered.  Save 15% (+10% for prime members) at Whole Foods Your New Lunch Savings Routine 
Ad Copy Text  Coolhaus is available at Whole Foods Market online, find deliciousness for delivery here.  Meet the multivitamin your body can actually absorb.  -
Link Description  N/A  N/A  A deal just for Prime members.
Website Link  products.wholefoodsmarket.com  www.wholefoodsmarket.com  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 89  52  110
Like 50  442  79

Whole Foods Market Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Whole Foods Market Top 1 ads got 50 likes. Whole Foods Market uses a sentence with the finishing touch title: “The Best Ice Cream, Delivered.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Whole Foods Market shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Whole Foods Market should continue to optimize the ad content.

3.Whole Foods Market Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-03-28-2020-03-28  2020-03-05-2020-03-15  2020-03-07-2020-03-10
Landing Page Link  https://products.wholefoodsmarket.com/  https://www.wholefoodsmarket.com/stores   https://ad.doubleclick.net/ddm/trackclk/N5883.126603.6582572665621/B23722797.269018378;dc_trk_aid=463344018;dc_trk_cid=127349600;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR3AYXK-A6SmSfCpTIPI6er6tQJz0xSCW2ZZ2UGNwlPi9I4yBb8YWAAuP4Y

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Whole Foods Market are successful.

Whole Foods Market Creative Analysis: 

Whole Foods Market placed a Image ad in 2020-03-28-2020-03-28, and got 50 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Whole Foods Market Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Whole Foods Market has the best conversion in Jordan, and can advertise more in Jordan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Whole Foods Market Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-28-2020-03-28  2020-03-05-2020-03-15  2020-03-07-2020-03-10
During  1 days  11 days 4 days 
Like  50  442  79
Share  9  61  2
Comment  3  7  4

Advertising effectiveness is a direct manifestation of advertising. Whole Foods Market ‘s Top 1 ad received 50 likes, 9 shares, 3 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Whole Foods Market, helping Whole Foods Market to grasp the ad data more clearly.