Top Ads on Whittley Boats

Whittley Boats Background Introduction:

Whittley Marine, was founded in Victoria, by Jim Whittley in 1953. Whittley is Australia's largest and most awarded fibreglass trailer boat builder.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Whittley Boats has been advertising and marketing on Facebook for many years. And Whittley Boats has placed 13 of ads on the Facebook platform in the last month. In the past few years,Whittley Boats has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Whittley Boats on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Whittley Boats. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Whittley Boats.

BigSpy

1.Whittley Boats Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Whittley Boats  Whittley Boats  Whittley Boats
Page Categories  Boat Dealership  Boat Dealership  Boat Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Whittley Boats Marketing Objectives Analysis: 

Whittley Boats has been operating in Boat Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Whittley Boats best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Whittley Boats Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A WHITTLEY ISOLATION VIDEO # 2 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.whittleymarinegroup.com.au
CTA      BOOK_TRAVEL
Text Word Count 0  0  0
Like 0  0  0

Whittley Boats Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Whittley Boats Top 1 ads got 0 likes. Whittley Boats uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Whittley Boats shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Whittley Boats should continue to optimize the ad content.

3.Whittley Boats Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-04-15-2020-04-28  2020-04-14-2020-04-28  2020-04-17-2020-04-28
Landing Page Link  https://www.facebook.com/WhittleyBoats/  https://www.facebook.com/WhittleyBoats/   http://www.whittleyboats.com.au/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Whittley Boats are successful.

Whittley Boats Creative Analysis: 

Whittley Boats placed a Carousel ad in 2020-04-15-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Whittley Boats Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  N/A  N/A  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Whittley Boats has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Whittley Boats Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-04-28  2020-04-14-2020-04-28  2020-04-17-2020-04-28
During  14 days  15 days 12 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Whittley Boats ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Whittley Boats, helping Whittley Boats to grasp the ad data more clearly.