Top Ads on Whiting School of Engineering at Johns Hopkins University

Whiting School of Engineering at Johns Hopkins University Background Introduction:

Celebrating more than 100 years of engineering at Johns Hopkins University.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Whiting School of Engineering at Johns Hopkins University has been advertising and marketing on Facebook for many years. And Whiting School of Engineering at Johns Hopkins University has placed 56 of ads on the Facebook platform in the last month. In the past few years,Whiting School of Engineering at Johns Hopkins University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Whiting School of Engineering at Johns Hopkins University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Whiting School of Engineering at Johns Hopkins University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Whiting School of Engineering at Johns Hopkins University.

BigSpy

1.Whiting School of Engineering at Johns Hopkins University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Whiting School of Engineering at Johns Hopkins University  Whiting School of Engineering at Johns Hopkins University  Whiting School of Engineering at Johns Hopkins University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Whiting School of Engineering at Johns Hopkins University Marketing Objectives Analysis: 

Whiting School of Engineering at Johns Hopkins University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Whiting School of Engineering at Johns Hopkins University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Whiting School of Engineering at Johns Hopkins University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mathematics for Engineers  Online Engineering Certificates Online Education Pioneers 
Ad Copy Text  Develop skills to prepare you to solve diverse problems in economy, public policy, defense & technol...  Fast track your professional development with an online certificate with as few as four classes. App...  Hopkins Engineering Online Master's & Certificates are rigorous & relevant. Apply any time, 3 starts...
Link Description  Study Online at Johns Hopkins  Engineering for Professionals  Johns Hopkins Engineering
Website Link  info.ep.jhu.edu  info.ep.jhu.edu  info.ep.jhu.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 160  129  125
Like 79  28  1

Whiting School of Engineering at Johns Hopkins University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Whiting School of Engineering at Johns Hopkins University Top 1 ads got 79 likes. Whiting School of Engineering at Johns Hopkins University uses a sentence with the finishing touch title: “Mathematics for Engineers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Whiting School of Engineering at Johns Hopkins University shared 160 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Whiting School of Engineering at Johns Hopkins University should continue to optimize the ad content.

3.Whiting School of Engineering at Johns Hopkins University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-18-2020-06-20  2020-05-26-2020-06-20  2020-03-27-2020-06-20
Landing Page Link  https://info.ep.jhu.edu/acm-fm/?utm_source=facebook&utm_medium=display&utm_campaign=rnlconverge-acmfm-prospecting&utm_content=acm-crm-lookalike&fbclid=IwAR3ir-fMHSUl8R220CQIZg1lBxnjZkntd1e_-fKzUK_ChUV0HUUheTHD9rY  https://info.ep.jhu.edu/certs/?utm_source=facebook&utm_medium=display&utm_campaign=rnlconverge-certs-prospecting&utm_content=associations&fbclid=IwAR1PsJi_YB8V7Xlth0cv-s-6iQI1H0Rs4ydAZk2w0bNGwB2WHf4AengfbmM   https://info.ep.jhu.edu/?utm_source=facebook&utm_medium=display&utm_campaign=rnlconverge-ga-prospecting&utm_content=LAL-crm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Whiting School of Engineering at Johns Hopkins University are successful.

Whiting School of Engineering at Johns Hopkins University Creative Analysis: 

Whiting School of Engineering at Johns Hopkins University placed a Image ad in 2020-02-18-2020-06-20, and got 79 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Whiting School of Engineering at Johns Hopkins University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,China,Lebanon...  N/A  United States,United Arab Emirates
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Whiting School of Engineering at Johns Hopkins University has the best conversion in United States,China,Lebanon..., and can advertise more in United States,China,Lebanon... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Whiting School of Engineering at Johns Hopkins University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-18-2020-06-20  2020-05-26-2020-06-20  2020-03-27-2020-06-20
During  124 days  26 days 86 days 
Like  79  28  1
Share  8  6  1
Comment  2  0  2

Advertising effectiveness is a direct manifestation of advertising. Whiting School of Engineering at Johns Hopkins University ‘s Top 1 ad received 79 likes, 8 shares, 2 comments in just 124 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Whiting School of Engineering at Johns Hopkins University, helping Whiting School of Engineering at Johns Hopkins University to grasp the ad data more clearly.