Top Ads on Whataburger

Whataburger Background Introduction:

Howdy fans! Please understand anything you post on this page can be used on our .com site or in our company newsletter. See terms at http://bit.ly/LLJiu7

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Whataburger has been advertising and marketing on Facebook for many years. And Whataburger has placed 85 of ads on the Facebook platform in the last month. In the past few years,Whataburger has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Whataburger on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Whataburger. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Whataburger.

BigSpy

1.Whataburger Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Whataburger  Whataburger  Whataburger
Page Categories  Burger Restaurant  Burger Restaurant  Burger Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Whataburger Marketing Objectives Analysis: 

Whataburger has been operating in Burger Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Whataburger best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Whataburger Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download App to Redeem  For a Limited Time Only Download & Order Now 
Ad Copy Text  Yep, you read that right! Buy one Honey BBQ Chicken Strip Sandwich, get another on us! Order Online ...  Longer days mean more time to enjoy a Dr. Pepper Shake!  Your favorites, just like you like them. Download the Whataburger app to create a meal customized to...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  order.whataburger.com  play.google.com
CTA  DOWNLOAD  ORDER_NOW  DOWNLOAD
Text Word Count 129  55  132
Like 458  893  1254

Whataburger Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Whataburger Top 1 ads got 458 likes. Whataburger uses a sentence with the finishing touch title: “Download App to Redeem”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Whataburger shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Whataburger should continue to optimize the ad content.

3.Whataburger Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-11-2020-06-18  2020-06-01-2020-06-18  2020-06-12-2020-06-16
Landing Page Link  https://itunes.apple.com/app/id1141643627  https://whataburger.app.link/?$3p=a_facebook&~ad_id=6197331353172&~ad_name=2020_RES_BRD_LOV_DPS_!EGL_%5ERCH_:06.01_%23DPS+Longer+Days_Video&~ad_set_id=6176305142972&~ad_set_name=2020_RES_BRD_LOV_Q2+Brand_!EGL_%5ERCH_%25CRP_@18+34+QSR_:04.01&~campaign_id=6176305120772&$ios_deeplink_path=screenname/StartOrdering&$droid_deeplink_path=StartOrdering&utm_source=social&utm_medium=fbig&utm_campaign=nonappolo&utm_content=june&$desktop_url=https://whataburger.com/home&_p=c41329ca901c66f6fc1c8c   http://play.google.com/store/apps/details?id=wb.mobile.cx.client.droid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Whataburger are successful.

Whataburger Creative Analysis: 

Whataburger placed a Video ad in 2020-06-11-2020-06-18, and got 458 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Whataburger Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Chile,Nicaragua  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Whataburger has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Whataburger Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-01-2020-06-18  2020-06-12-2020-06-16
During  8 days  18 days 5 days 
Like  458  893  1254
Share  41  496  80
Comment  51  539  91

Advertising effectiveness is a direct manifestation of advertising. Whataburger ‘s Top 1 ad received 458 likes, 41 shares, 51 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Whataburger, helping Whataburger to grasp the ad data more clearly.