Top Ads on Western Governors University

Western Governors University Background Introduction:

Western Governors University is an online university driven by a mission to expand access to higher education through online, competency-based degree programs. Visit http://www.wgu.edu for online degree programs and information.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Western Governors University has been advertising and marketing on Facebook for many years. And Western Governors University has placed 252 of ads on the Facebook platform in the last month. In the past few years,Western Governors University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Western Governors University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Western Governors University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Western Governors University.

BigSpy

1.Western Governors University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Western Governors University  Western Governors University  Western Governors University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Western Governors University Marketing Objectives Analysis: 

Western Governors University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Western Governors University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Western Governors University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $5,000 SCHOLARSHIP FOR NURSES.  SCHOLARSHIP FOR NURSES Advance Your IT Career—Scholarships Available 
Ad Copy Text  Earn your bachelor’s or master’s degree online. Apply Free.  Now more than ever nurses are working tirelessly to change the lives of patients and their families....  Earn an affordable, respected bachelor’s or master’s degree in cybersecurity online—multiple i...
Link Description  WGU is offering over $500,000 in scholarships this year. Apply for free and start the 1st of any month - as soon as you complete enrollment!  Apply for free and start the 1st of any month - as soon as you complete enrollment!  "Today I am an analyst at one of the largest healthcare companies in the country. None of this would have been possible without the education I received from WGU."
Website Link  www.wgu.edu  www.wgu.edu  www.wgu.edu
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 64  148  123
Like 8322  303  101

Western Governors University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Western Governors University Top 1 ads got 8322 likes. Western Governors University uses a sentence with the finishing touch title: “$5,000 SCHOLARSHIP FOR NURSES.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Western Governors University shared 64 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Western Governors University should continue to optimize the ad content.

3.Western Governors University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-15-2020-06-19  2020-06-04-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.wgu.edu/lp/programs/margaret-mcclure.html?refer_id=126400&ch=PDSCL&fbclid=IwAR2YlQ1pfyjpEqn9BrmjMyRQecYp3m6jQoevNFiStO5GAoRwg6neQNd0W54  https://www.wgu.edu/lp/programs/nursesweek1.html?refer_id=129604&ch=PDSCL   https://www.wgu.edu/lp/information-technology/cybersecurity-scholarships1.html?refer_id=129559&ch=PDSCL&fbclid=IwAR1l5JetNojT-4ekhBMJU5C4vNbaujRFPvXGbYBQtJNMQ8XoOIWf4JgjKTs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Western Governors University are successful.

Western Governors University Creative Analysis: 

Western Governors University placed a Image ad in 2020-01-15-2020-06-19, and got 8322 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Western Governors University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nigeria,Saudi Arabia,Morocco...  Nigeria,Trinidad and Tobago,Egypt...  Puerto Rico,Kenya,Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Western Governors University has the best conversion in Nigeria,Saudi Arabia,Morocco..., and can advertise more in Nigeria,Saudi Arabia,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Western Governors University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-15-2020-06-19  2020-06-04-2020-06-18  2020-06-10-2020-06-18
During  157 days  15 days 9 days 
Like  8322  303  101
Share  2252  50  12
Comment  852  23  2

Advertising effectiveness is a direct manifestation of advertising. Western Governors University ‘s Top 1 ad received 8322 likes, 2252 shares, 852 comments in just 157 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Western Governors University, helping Western Governors University to grasp the ad data more clearly.