Top Ads on Westar Energy

Westar Energy Background Introduction:

Westar Energy - Taking energy to heart http://www.WestarEnergy.com/About

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Westar Energy has been advertising and marketing on Facebook for many years. And Westar Energy has placed 11 of ads on the Facebook platform in the last month. In the past few years,Westar Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Westar Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Westar Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Westar Energy.

BigSpy

1.Westar Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Westar Energy  Westar Energy  Westar Energy
Page Categories  Public Utility Company  Public Utility Company  Public Utility Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Westar Energy Marketing Objectives Analysis: 

Westar Energy has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Westar Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Westar Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Receive an Annual Incentive Check!  Learn about the new Time of Use Plan Westar Energy 
Ad Copy Text  Receive a check just by switching to an energy efficient Smart Thermostats for your home. Make the s...  Our new Time of Use Plan rewards customers with lower rates when they use less energy during peak ho...  Want to see what happens when a mylar balloon hits a power line? Mylar balloons can cause power outa...
Link Description  Easy-to-install smart thermostats for as low as $50.  N/A  N/A
Website Link  www.evergy.com  www.evergy.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 144  231  216
Like 25  16  69

Westar Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Westar Energy Top 1 ads got 25 likes. Westar Energy uses a sentence with the finishing touch title: “Receive an Annual Incentive Check!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Westar Energy shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Westar Energy should continue to optimize the ad content.

3.Westar Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-05-2020-06-15  2020-02-04-2020-05-26  2019-04-25-2019-04-26
Landing Page Link  https://www.evergy.com/landing/easy-to-install-smart-thermostats?utm_medium=social&utm_source=facebook&utm_campaign=thermostat&utm_content=general-get-paid-to-use-less-energy-early-majority&fbclid=IwAR16o77-n0AsvOPdVo9fnoqyYku3RQNtblrijAFVTw3z0dzWIT1WqnshAWY  https://www.evergy.com/landing/time-of-use-plan?utm_source=fb&utm_medium=social&utm_campaign=2020-tou-cc&utm_content=general-overview-reminder&ktb_obj=awareness&utm_term=Facebook_Mobile_Feed&fbclid=IwAR1Kcw4N0AMk2Dh-CYKtdcVAAL4vuZt-Fhq8odza-UWvUIUUiU4BVByXWgo   https://www.facebook.com/58822670679/posts/10157368177820680/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Westar Energy are successful.

Westar Energy Creative Analysis: 

Westar Energy placed a Image ad in 2020-06-05-2020-06-15, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Westar Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Westar Energy has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Westar Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-15  2020-02-04-2020-05-26  2019-04-25-2019-04-26
During  11 days  113 days 2 days 
Like  25  16  69
Share  5  4  629
Comment  6  8  17

Advertising effectiveness is a direct manifestation of advertising. Westar Energy ‘s Top 1 ad received 25 likes, 5 shares, 6 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Westar Energy, helping Westar Energy to grasp the ad data more clearly.