Top Ads on WestJet

WestJet Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WestJet has been advertising and marketing on Facebook for many years. And WestJet has placed 163 of ads on the Facebook platform in the last month. In the past few years,WestJet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WestJet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WestJet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WestJet.

BigSpy

1.WestJet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WestJet  WestJet  WestJet
Page Categories  Airline Company  Airport  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WestJet Marketing Objectives Analysis: 

WestJet has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WestJet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WestJet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Flights to Manchester start June 5, 2020.  Glasgow Airport WestJet 
Ad Copy Text  Manchester is marvelous. Come for the adventure. Stay for the one-of-a-kind views.  With 16 UNESCO World Heritage sites and some of the most spectacular natural wonders, Canada is fill...  Canada and the UK are more connected than ever.
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  www.westjet.com  www.facebook.com
CTA  BOOK_TRAVEL  LEARN_MORE  LEARN_MORE
Text Word Count 82  119  47
Like 1079  68  250

WestJet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WestJet Top 1 ads got 1079 likes. WestJet uses a sentence with the finishing touch title: “Flights to Manchester start June 5, 2020.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WestJet shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WestJet should continue to optimize the ad content.

3.WestJet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-03-04-2020-03-08  2020-02-19-2020-02-29  2020-02-21-2020-02-21
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N5780.3132092SOCIETYME/B23800651.268359789;dc_trk_aid=462963246;dc_trk_cid=129012813;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://www.westjet.com/en-gb/lowfaresandmore/canada?h_cid=external-site:offer:GlasgowAirport:Online   https://www.facebook.com/westjet/?_vref_=972799279771126&refid=28&_ft_=adid.23844280459680370:qid.6795827242685199657:mf_story_key.-7908003604883769877:is_sponsored.1:ei.AI@AQL87iWEAS6F_MZUE_ohoHNSLzrbT_AK99lWF6fEtuyW0YH-4QvInbfBe4JpxveRi2EsLk85GE1CZm-eDriZH8ps:top_level_post_id.10158180355923552:content_owner_id_new.124924473551:call_to_action_type.LEARN_MORE:page_id.124924473551:src.22:photo_id.972799279771126:story_location.5:story_attachment_style.rich_media:view_time.1582276831:filter.h_nor:tds_flgs.3:actrs.124924473551:page_insights.%7B%22124924473551%22:%7B%22page_id%22:124924473551,%22actor_id%22:124924473551,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1580844219,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158180355923552%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:124924473551,%22page_id%22:124924473551,%22post_id%22:10158180355923552,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WestJet are successful.

WestJet Creative Analysis: 

WestJet placed a Video ad in 2020-03-04-2020-03-08, and got 1079 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WestJet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WestJet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WestJet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-04-2020-03-08  2020-02-19-2020-02-29  2020-02-21-2020-02-21
During  5 days  11 days 1 days 
Like  1079  68  250
Share  36  2  14
Comment  45  1  13

Advertising effectiveness is a direct manifestation of advertising. WestJet ‘s Top 1 ad received 1079 likes, 36 shares, 45 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WestJet, helping WestJet to grasp the ad data more clearly.