Top Ads on WestGame

WestGame Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WestGame has been advertising and marketing on Facebook for many years. And WestGame has placed 951 of ads on the Facebook platform in the last month. In the past few years,WestGame has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WestGame on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WestGame. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WestGame.

BigSpy

1.WestGame Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WestGame  WestGame  WestGame
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WestGame Marketing Objectives Analysis: 

WestGame has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WestGame best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WestGame Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  West Game  West Game West Game 
Ad Copy Text  Create your own legend in the wild west now!  Create your own legend in the wild west now!  Create your own legend in the wild west now!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 44  44  44
Like 292  37  9

WestGame Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WestGame Top 1 ads got 292 likes. WestGame uses a sentence with the finishing touch title: “West Game”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WestGame shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WestGame should continue to optimize the ad content.

3.WestGame Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-08-2020-06-19  2020-06-17-2020-06-19  2020-06-08-2020-06-19
Landing Page Link  http://play.google.com/store/apps/details?id=leyi.westgame  http://itunes.apple.com/app/id1453356737   http://itunes.apple.com/app/id1453356737

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WestGame are successful.

WestGame Creative Analysis: 

WestGame placed a Video ad in 2020-06-08-2020-06-19, and got 292 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WestGame Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,United States,Poland...  Romania  Sweden
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WestGame has the best conversion in United Kingdom,United States,Poland..., and can advertise more in United Kingdom,United States,Poland... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WestGame Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-19  2020-06-17-2020-06-19  2020-06-08-2020-06-19
During  12 days  3 days 12 days 
Like  292  37  9
Share  24  1  3
Comment  24  0  0

Advertising effectiveness is a direct manifestation of advertising. WestGame ‘s Top 1 ad received 292 likes, 24 shares, 24 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WestGame, helping WestGame to grasp the ad data more clearly.