Top Ads on West Ham United

West Ham United Background Introduction:

The Official Facebook page for West Ham United Football Club

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

West Ham United has been advertising and marketing on Facebook for many years. And West Ham United has placed 48 of ads on the Facebook platform in the last month. In the past few years,West Ham United has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for West Ham United on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for West Ham United. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from West Ham United.

BigSpy

1.West Ham United Top 3 Ads Basic Understanding

   top1  top2  top3
Name  West Ham United  West Ham United  West Ham United
Page Categories  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

West Ham United Marketing Objectives Analysis: 

West Ham United has been operating in Stadium, Arena & Sports Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. West Ham United best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.West Ham United Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SALE - Up To 60% Off ⚒  Champions Place ⚒ Father's Day Gift Ideas ⚒ 
Ad Copy Text  Up to 60% off summer sale! HUGE savings on kits, training and official merchandise ⚒  Take your place in history with a personalised stone at West Ham United's London Stadium. The perfec...  Find the perfect gift this Father's Day! ⚒
Link Description  Worldwide Delivery  Personalised Stones From Just £60  FREE UK Delivery Over £60
Website Link  www.officialwesthamstore.com  championsplace.whufc.com  www.officialwesthamstore.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 86  129  44
Like 89  72  80

West Ham United Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. West Ham United Top 1 ads got 89 likes. West Ham United uses a sentence with the finishing touch title: “SALE - Up To 60% Off ⚒”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. West Ham United shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. West Ham United should continue to optimize the ad content.

3.West Ham United Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-11-2020-06-14  2020-06-03-2020-06-14
Landing Page Link  https://www.officialwesthamstore.com/sale/sale-and-offers/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=summersale_60&utm_content=ROW_Followers&source=na&fbclid=IwAR1foKrlcm6bMpongToJA_mRbJgx959KkUG3kcWq1zbquaWgQM3QcLdf_lE  https://championsplace.whufc.com/index.htm   https://www.officialwesthamstore.com/giftssouvenirs/the-gift-edit/fathersdayedit/?source=na&utm_source=facebook&utm_medium=paidsocial&utm_campaign=fathersday2020&utm_content=UK_Followers_Image&fbclid=IwAR3MN7pPpLghqXmgaOPGSEJXibe5zH6zXrpOvKBzyb7qporyuE6WUtptPUI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by West Ham United are successful.

West Ham United Creative Analysis: 

West Ham United placed a Image ad in 2020-06-15-2020-06-18, and got 89 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.West Ham United Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Portugal  N/A  N/A
Language  English  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

West Ham United has the best conversion in Tunisia,Portugal, and can advertise more in Tunisia,Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.West Ham United Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-11-2020-06-14  2020-06-03-2020-06-14
During  4 days  4 days 12 days 
Like  89  72  80
Share  1  17  24
Comment  10  47  24

Advertising effectiveness is a direct manifestation of advertising. West Ham United ‘s Top 1 ad received 89 likes, 1 shares, 10 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for West Ham United, helping West Ham United to grasp the ad data more clearly.