Top Ads on West Coast Hifi

West Coast Hifi Background Introduction:

West Coast Hi-Fi Perth's Home Entertainment Specialist Retailer. We Connect - You Play.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

West Coast Hifi has been advertising and marketing on Facebook for many years. And West Coast Hifi has placed 6 of ads on the Facebook platform in the last month. In the past few years,West Coast Hifi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for West Coast Hifi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for West Coast Hifi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from West Coast Hifi.

BigSpy

1.West Coast Hifi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  West Coast Hifi  West Coast Hifi  West Coast Hifi
Page Categories  Home Theater Store  Home Theater Store  Home Theater Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  woocommerce

West Coast Hifi Marketing Objectives Analysis: 

West Coast Hifi has been operating in Home Theater Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. West Coast Hifi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.West Coast Hifi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MASSIVE 20 - 50% OFF EVERYTHING!  West Coast Hifi West Coast Hifi 
Ad Copy Text  Don’t miss West Coast Hifi’s EPIC STOREWIDE SALE! Hurry in for 20-50% OFF EVERYTHING, including ...  This is the End-of-Year Sale you don't want to miss with massive storewide savings. Hurry in store f...  If you’ve been thinking about upgrading your home entertainment, now is the time! We’ve extended...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  www.westcoasthifi.com.au  www.westcoasthifi.com.au
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 154  114  184
Like 27  62  1

West Coast Hifi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. West Coast Hifi Top 1 ads got 27 likes. West Coast Hifi uses a sentence with the finishing touch title: “MASSIVE 20 - 50% OFF EVERYTHING!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. West Coast Hifi shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. West Coast Hifi should continue to optimize the ad content.

3.West Coast Hifi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-09-2020-06-15  2019-12-18-2020-01-06  2019-04-04-2019-04-09
Landing Page Link  https://ad.doubleclick.net/ddm/clk/469521934;274965338;z?https://www.westcoasthifi.com.au/?utm_source=facebook&utm_medium=ad-video&utm_campaign=eofys2020&utm_content=generic  https://www.westcoasthifi.com.au/product-category/endofyearsale/?utm_source=facebook&utm_medium=carousel&utm_campaign=end-of-year   https://www.westcoasthifi.com.au/exclusive-perth-hia-home-show-specials/?utm_source=facebook&utm_medium=carousel&utm_campaign=home%20show

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by West Coast Hifi are successful.

West Coast Hifi Creative Analysis: 

West Coast Hifi placed a Video ad in 2020-06-09-2020-06-15, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.West Coast Hifi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  Australia
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

West Coast Hifi has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.West Coast Hifi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-15  2019-12-18-2020-01-06  2019-04-04-2019-04-09
During  7 days  20 days 6 days 
Like  27  62  1
Share  3  6  0
Comment  6  8  0

Advertising effectiveness is a direct manifestation of advertising. West Coast Hifi ‘s Top 1 ad received 27 likes, 3 shares, 6 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for West Coast Hifi, helping West Coast Hifi to grasp the ad data more clearly.