Top Ads on Wendy's

Wendy's Background Introduction:

Wendy's® Official Facebook Page. Wendy’s is the Official Hamburger of the NCAA®. NCAA is a trademark of the National Collegiate Athletic Association

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wendy's has been advertising and marketing on Facebook for many years. And Wendy's has placed 602 of ads on the Facebook platform in the last month. In the past few years,Wendy's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wendy's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wendy's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wendy's.

BigSpy

1.Wendy's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wendy's  Wendy's  Wendy's
Page Categories  Fast Food Restaurant  Food & Beverage Company  Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wendy's Marketing Objectives Analysis: 

Wendy's has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wendy's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wendy's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2 Spicy Chicken Combos for $13.99  Thank Dad with a Dave's this Father's Day Wendy's Guatemala 
Ad Copy Text  Enjoy two fiery Spicy Chicken Sandwich Combos for just $13.99 only at Wendy’s.  Dad deserves a treat for everything he does for the fam! Celebrate Father’s Day with a Chicken Fam...  Si vos tenés placa par y no lograste visitarnos ayer, o querés seguir disfrutando hoy de esta prom...
Link Description  N/A  N/A  Si vos tenés placa par y no lograste visitarnos ayer, o querés seguir disfrutando hoy de esta promo #Wenísima ✨, pasáte a Wendy’s por tu hamburguesa Dave’s 1/4 de libra a solo Q19 . Podés convertirla en menú con papas medianas y bebida por Q10 más, o agregar todas las tortas de carne que querrás a Q10 c/u
Website Link  order.wendys.com  www.wendys.com.ph  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 80  434  452
Like 512  125  443

Wendy's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wendy's Top 1 ads got 512 likes. Wendy's uses a sentence with the finishing touch title: “2 Spicy Chicken Combos for $13.99”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wendy's shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wendy's should continue to optimize the ad content.

3.Wendy's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-28-2020-06-19  2020-06-16-2020-06-18  2020-06-18-2020-06-18
Landing Page Link  https://order.wendys.com/location-selection  https://wendys.com.ph/   https://www.facebook.com/160942450592036/posts/3327809827238600/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wendy's are successful.

Wendy's Creative Analysis: 

Wendy's placed a Video ad in 2020-05-28-2020-06-19, and got 512 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wendy's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,Mauritius  N/A  Guatemala
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wendy's has the best conversion in Canada,Mauritius, and can advertise more in Canada,Mauritius in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wendy's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-19  2020-06-16-2020-06-18  2020-06-18-2020-06-18
During  23 days  3 days 1 days 
Like  512  125  443
Share  37  85  27
Comment  120  4  61

Advertising effectiveness is a direct manifestation of advertising. Wendy's ‘s Top 1 ad received 512 likes, 37 shares, 120 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wendy's, helping Wendy's to grasp the ad data more clearly.