Top Ads on WellSpan Health

WellSpan Health Background Introduction:

WellSpan Health is an integrated health system that serves the communities of central Pennsylvania.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WellSpan Health has been advertising and marketing on Facebook for many years. And WellSpan Health has placed 51 of ads on the Facebook platform in the last month. In the past few years,WellSpan Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WellSpan Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WellSpan Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WellSpan Health.

BigSpy

1.WellSpan Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WellSpan Health  WellSpan Health  WellSpan Health
Page Categories  Medical Center  Medical Center  Medical Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WellSpan Health Marketing Objectives Analysis: 

WellSpan Health has been operating in Medical Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WellSpan Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WellSpan Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start Your Journey Today!  Join 10lb. Throwdown Free Surgical Weight Loss Information Session 
Ad Copy Text  Discover all the health benefits of bariatric surgery beyond weight loss. Watch our online informati...  10lb Throwdown is a FREE 10-week challenge to make healthy choices and lose weight. Log your weight ...  Discover all the health benefits of bariatric surgery beyond weight loss with our free online inform...
Link Description  Free Online Surgical Weight Loss Info Sessions  The goal of the 10 Pound Throwdown Challenge is to add healthy choices to your daily life such as changing eating habits and being active. Registration is open now and the Throwdown begins March 9.  Our surgical experts and team are partners for long lasting life-change.
Website Link  pages.wellspan.org  10poundthrowdown.com  pages.wellspan.org
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 136  245  114
Like 3  97  9

WellSpan Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WellSpan Health Top 1 ads got 3 likes. WellSpan Health uses a sentence with the finishing touch title: “Start Your Journey Today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WellSpan Health shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WellSpan Health should continue to optimize the ad content.

3.WellSpan Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-11-2020-05-11  2020-03-25-2020-03-25  2020-03-09-2020-03-09
Landing Page Link  https://pages.wellspan.org/bariatrics/?utm_source=eruptr&utm_medium=cpc&cr=fbook_lanc_bariatric&utm_campaign=fb_bariatric&fbclid=IwAR1LgBbkDQL7qpOtxPEW9ENG61S02Z7iNHuqCbHnsh-xKRtL1iDFVe2WB8Q  https://10poundthrowdown.com/?utm_source=eruptr&utm_medium=cpc&cr=fbook_ya_throwdown&utm_campaign=fbook_ya_throwdown&fbclid=IwAR3HuIe6p4MgPwY_f7Y9vQ1NYWH31fSNukL52cY-Zj2odgDTdgUjXSU32VU   https://pages.wellspan.org/bariatrics/?utm_source=eruptr&utm_medium=cpc&cr=fbook_lanc_bariatric&utm_campaign=fb_bariatric

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WellSpan Health are successful.

WellSpan Health Creative Analysis: 

WellSpan Health placed a Image ad in 2020-05-11-2020-05-11, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WellSpan Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WellSpan Health has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WellSpan Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-05-11  2020-03-25-2020-03-25  2020-03-09-2020-03-09
During  1 days  1 days 1 days 
Like  3  97  9
Share  0  13  4
Comment  0  13  1

Advertising effectiveness is a direct manifestation of advertising. WellSpan Health ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WellSpan Health, helping WellSpan Health to grasp the ad data more clearly.