Top Ads on Welcome Wagon

Welcome Wagon Background Introduction:

Welcome Wagon has been helping local businesses introduce themselves to new movers in their area since 1928. Over 85 million households and growing.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Welcome Wagon has been advertising and marketing on Facebook for many years. And Welcome Wagon has placed 302 of ads on the Facebook platform in the last month. In the past few years,Welcome Wagon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Welcome Wagon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Welcome Wagon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Welcome Wagon.

BigSpy

1.Welcome Wagon Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Welcome Wagon  Welcome Wagon  Welcome Wagon
Page Categories  Advertising/Marketing  Advertising/Marketing  Advertising/Marketing
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Welcome Wagon Marketing Objectives Analysis: 

Welcome Wagon has been operating in Advertising/Marketing for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Welcome Wagon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Welcome Wagon Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Care For Animals? Grow Your Business With Us!  Nicasa Behavioral Health Services Jill R Ruvidich CPA, PLLC 
Ad Copy Text  Looking to grow your pet related business or practice? Welcome Wagon can help you reach potential c...  Free counseling for anyone concerned about their gambling, or that of a loved one. Free workshops fo...  I'd like to welcome you with $100 toward any service. For Individuals and Businesses: Tax Services, ...
Link Description  Welcome Wagon can introduce your business to customers who recently moved to your area.  Worried about gambling?  Providing tax preparation and accounting services to individuals and businesses
Website Link  welcomewagon.com  welcomewagonoffer.com  welcomewagonoffer.com
CTA  CONTACT_US  LEARN_MORE  LEARN_MORE
Text Word Count 261  142  298
Like 38  0  0

Welcome Wagon Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Welcome Wagon Top 1 ads got 38 likes. Welcome Wagon uses a sentence with the finishing touch title: “Care For Animals? Grow Your Business With Us!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Welcome Wagon shared 261 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Welcome Wagon should continue to optimize the ad content.

3.Welcome Wagon Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-08-01-2020-06-15  2020-06-02-2020-06-09  2020-06-01-2020-06-06
Landing Page Link  https://welcomewagon.com/new-mover-marketing/industries/veterinarian/?utm_source=facebook&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&source=facebook&campaign=%7B%7Bcampaign.name%7D%7D  https://www.welcomewagonoffer.com/521c43d6a7a6d3e25d41b1918008d8c6   https://www.welcomewagonoffer.com/57c3e68aa5f68e6ca129a092f9018fd6

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Welcome Wagon are successful.

Welcome Wagon Creative Analysis: 

Welcome Wagon placed a Image ad in 2019-08-01-2020-06-15, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Welcome Wagon Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Welcome Wagon has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Welcome Wagon Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-01-2020-06-15  2020-06-02-2020-06-09  2020-06-01-2020-06-06
During  320 days  8 days 6 days 
Like  38  0  0
Share  8  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Welcome Wagon ‘s Top 1 ad received 38 likes, 8 shares, 2 comments in just 320 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Welcome Wagon, helping Welcome Wagon to grasp the ad data more clearly.