Top Ads on Wego
Wego Background Introduction:
محرك بحث السفر الأول باللغة العربية. قارن أسعار حجز الفنادق والطيران من مئات مواقع الحجز واعثر على أقل سعر متاح في ثوان
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Wego has been advertising and marketing on Facebook for many years. And Wego has placed 384 of ads on the Facebook platform in the last month. In the past few years,Wego has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Wego on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wego. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wego.
1.Wego Top 3 Ads Basic Understanding
|Page Categories||Travel Company||Travel Company||Uniform Supplier|
Wego Marketing Objectives Analysis:
Wego has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wego best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Wego Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Wego حجز طيران وفنادق||اكتشف ألمانيا من بيتك||Photos from Wego Uniform - Đồng phục đẹp's post|
|Ad Copy Text||أخيراً ! فتحت الحجوزات للطيران الداخلي. احجز تذكرتك الآ...||هل تود السفر عبر القارات من دون النهوض من أريكتك المفضل...||Bạn cần may đồng phục số lượng ít? Bạn cần lấy nhanh trong 24h? Thiết kế t...|
|Link Description||N/A||هل تود السفر عبر القارات من دون النهوض من أريكتك المفضلة؟ لم لا ترافقنا في جولة افتراضية لألمانيا، احدى اهم وأجمل الدول الاوروبية ذات التنوع الطبيعي و التاريخي والث...||N/A|
|Text Word Count||109||405||1054|
Wego Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Wego Top 1 ads got 901 likes. Wego uses a sentence with the finishing touch title: “Wego حجز طيران وفنادق”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Wego shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wego should continue to optimize the ad content.
3.Wego Top 3 Ads Creative Selection
|Landing Page Link||https://sa.wego.com/flights?wg_source=facebook&wg_medium=display&wg_campaign=FB-Display-SA-Flights-Domestic||https://rahhal.wego.com/blog/%D8%A7%D9%83%D8%AA%D8%B4%D9%81-%D8%A3%D9%84%D9%85%D8%A7%D9%86%D9%8A%D8%A7-%D9%85%D9%86-%D8%A8%D9%8A%D8%AA%D9%83/?fbclid=IwAR2xJecd39HLpBHrMjHrOrE2kwEoCZsLGhuClonhQ92H4Es4Ldkh8mFVR6E||https://www.facebook.com/108819307166697/posts/134855504563077/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wego are successful.
Wego Creative Analysis:
Wego placed a Image ad in 2020-05-31-2020-06-18, and got 901 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Wego Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Wego has the best conversion in Saudi Arabia, and can advertise more in Saudi Arabia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Wego Top 3 Ads Performance Display
|During||19 days||18 days||249 days|
Advertising effectiveness is a direct manifestation of advertising. Wego ‘s Top 1 ad received 901 likes, 13 shares, 83 comments in just 19 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wego, helping Wego to grasp the ad data more clearly.