Top Ads on Weekendbee

Weekendbee Background Introduction:

Weekendbee is a webshop for people looking for sustainable clothing brands for their active lifestyle & weekend adventures outdoors.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Weekendbee has been advertising and marketing on Facebook for many years. And Weekendbee has placed 81 of ads on the Facebook platform in the last month. In the past few years,Weekendbee has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Weekendbee on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Weekendbee. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Weekendbee.

BigSpy

1.Weekendbee Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Weekendbee  Weekendbee  Weekendbee
Page Categories  E-commerce Website  E-commerce Website  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Weekendbee Marketing Objectives Analysis: 

Weekendbee has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Weekendbee best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Weekendbee Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Weekendbee  N/A Vastuullisesti tuotetut urheilu- ja ulkoiluvaatteet 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.weekendbee.fi  www.weekendbee.fi  www.weekendbee.fi
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Weekendbee Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Weekendbee Top 1 ads got 0 likes. Weekendbee uses a sentence with the finishing touch title: “Weekendbee”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Weekendbee shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Weekendbee should continue to optimize the ad content.

3.Weekendbee Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-03-23-2020-06-20  2020-03-23-2020-06-20  2020-02-06-2020-06-20
Landing Page Link  https://www.weekendbee.fi/pages/patagonia  https://www.weekendbee.fi/   https://www.weekendbee.fi/pages/meidan-tarina

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Weekendbee are successful.

Weekendbee Creative Analysis: 

Weekendbee placed a Carousel ad in 2020-03-23-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Weekendbee Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Finland,Germany  Finland  Germany,Finland
Language  N/A  English  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Weekendbee has the best conversion in Finland,Germany, and can advertise more in Finland,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Weekendbee Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-23-2020-06-20  2020-03-23-2020-06-20  2020-02-06-2020-06-20
During  90 days  90 days 136 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Weekendbee ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 90 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Weekendbee, helping Weekendbee to grasp the ad data more clearly.