Top Ads on WeddingWire

WeddingWire Background Introduction:

Wedding planning starts here. Find the right vendors, stay organized and get the information you need all in one place, so you can get back to enjoying your engagement.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WeddingWire has been advertising and marketing on Facebook for many years. And WeddingWire has placed 108 of ads on the Facebook platform in the last month. In the past few years,WeddingWire has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WeddingWire on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WeddingWire. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WeddingWire.


1.WeddingWire Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WeddingWire  WeddingWire  WeddingWire
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WeddingWire Marketing Objectives Analysis: 

WeddingWire has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WeddingWire best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WeddingWire Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download our free wedding planning app  Download our free wedding planning app N/A 
Ad Copy Text  Free wedding planning app with a checklist, budget tracker, countdown, venues & vendors, all in one ...  no setting  no setting
Link Description  N/A  Full Description: Download Wedding Planner by WeddingWire, the wedding planning app couples trust to get things done. Countdown to your big day with WeddingWire’s down-to-the-second wedding countdown! Our ultimate Wedding Checklist makes it easy to stay organized. From booking your wedding venue t...  N/A
Website Link
Text Word Count 106  0  0
Like 1886  0  0

WeddingWire Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WeddingWire Top 1 ads got 1886 likes. WeddingWire uses a sentence with the finishing touch title: “Download our free wedding planning app”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WeddingWire shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WeddingWire should continue to optimize the ad content.

3.WeddingWire Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-04-13-2020-06-14  2020-04-13-2020-04-27  2020-04-03-2020-04-27
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WeddingWire are successful.

WeddingWire Creative Analysis: 

WeddingWire placed a Image ad in 2020-04-13-2020-06-14, and got 1886 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WeddingWire Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Egypt  United States  United States
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WeddingWire has the best conversion in United States,Egypt, and can advertise more in United States,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WeddingWire Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-06-14  2020-04-13-2020-04-27  2020-04-03-2020-04-27
During  63 days  15 days 25 days 
Like  1886  0  0
Share  490  0  0
Comment  202  0  0

Advertising effectiveness is a direct manifestation of advertising. WeddingWire ‘s Top 1 ad received 1886 likes, 490 shares, 202 comments in just 63 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WeddingWire, helping WeddingWire to grasp the ad data more clearly.