Top Ads on Webroot

Webroot Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Webroot has been advertising and marketing on Facebook for many years. And Webroot has placed 66 of ads on the Facebook platform in the last month. In the past few years,Webroot has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Webroot on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Webroot. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Webroot.

BigSpy

1.Webroot Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Webroot  Webroot  Webroot
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Webroot Marketing Objectives Analysis: 

Webroot has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Webroot best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Webroot Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2020’s Most (and Least) Cyber-Secure States | Webroot  Security for Small Business Stronger Than Antivirus 
Ad Copy Text  Risky activities like reusing passwords, not using multiple backups, or not updating software are ra...  What if protecting your business also meant saving time and money? With cybersecurity built for smal...  Viruses are just one of the ways cybercriminals attack businesses.
Link Description  Webroot’s annual study on which states residents are most prepared to repel, or bounce back from, a cybersecurity incident is out now.  Save Time and Money  Get complete online security
Website Link  bit.ly  www.webroot.com  www.webroot.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 175  122  66
Like 1810  35  12

Webroot Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Webroot Top 1 ads got 1810 likes. Webroot uses a sentence with the finishing touch title: “2020’s Most (and Least) Cyber-Secure States | Webroot”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Webroot shared 175 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Webroot should continue to optimize the ad content.

3.Webroot Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-06-2020-06-20  2020-06-16-2020-06-18  2020-05-11-2020-06-18
Landing Page Link  https://www.webroot.com/blog/2020/04/03/2020s-most-and-least-cyber-secure-states/?fbclid=IwAR3J2XUt9qTrfV3jrmAY5_s-glz-JJ_ZdRAvSFLtLLTnFCeNI1YdrtTtefM  https://www.webroot.com/us/en/business/smb?utm_medium=paidsocial&utm_source=facebook&utm_campaign=amer-smb-prospecting&rc=5423&sc=7014N0000022a2tQAA   https://www.webroot.com/us/en/business/landing/endpoint-security

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Webroot are successful.

Webroot Creative Analysis: 

Webroot placed a Image ad in 2020-04-06-2020-06-20, and got 1810 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Webroot Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Peru  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Webroot has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Webroot Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-06-2020-06-20  2020-06-16-2020-06-18  2020-05-11-2020-06-18
During  76 days  2 days 39 days 
Like  1810  35  12
Share  767  0  0
Comment  24  3  3

Advertising effectiveness is a direct manifestation of advertising. Webroot ‘s Top 1 ad received 1810 likes, 767 shares, 24 comments in just 76 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Webroot, helping Webroot to grasp the ad data more clearly.