Top Ads on Web Summit

Web Summit Background Introduction:

It's been called "the world's best tech conference", "Glastonbury for geeks" and "Davos for geeks".

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Web Summit has been advertising and marketing on Facebook for many years. And Web Summit has placed 101 of ads on the Facebook platform in the last month. In the past few years,Web Summit has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Web Summit on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Web Summit. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Web Summit.


1.Web Summit Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Web Summit  Web Summit  Web Summit
Page Categories  Event  Event  Event
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Web Summit Marketing Objectives Analysis: 

Web Summit has been operating in Event for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Web Summit best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Web Summit Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alfonso Martos  Have you read what people say about us? Web Summit 
Ad Copy Text  400+ speakers are excited to join us at Collision from Home, our online event – you should be too....  ‘‘Contact through virtual chats, messaging and more informal online coffee meetings is now the n...  400+ speakers are excited to join us at Collision from Home, our online event – you should be too....
Link Description  N/A  Connect with "the world's best speakers" and "the tech world's best-of-the-best" at Collision from Home. Check out what past attendees have said about our events. Join 30,000 of us this June from your living room.  N/A
Website Link
Text Word Count 138  260  134
Like 0  1  0

Web Summit Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Web Summit Top 1 ads got 0 likes. Web Summit uses a sentence with the finishing touch title: “Alfonso Martos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Web Summit shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Web Summit should continue to optimize the ad content.

3.Web Summit Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-05-29-2020-06-03  2020-05-20-2020-06-01  2020-05-29-2020-05-29
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Web Summit are successful.

Web Summit Creative Analysis: 

Web Summit placed a Carousel ad in 2020-05-29-2020-06-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Web Summit Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Tunisia  N/A
Language  Portuguese  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Web Summit has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Web Summit Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-03  2020-05-20-2020-06-01  2020-05-29-2020-05-29
During  6 days  13 days 1 days 
Like  0  1  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Web Summit ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Web Summit, helping Web Summit to grasp the ad data more clearly.